Viral Hooks
Trending short videosModel poses in unique sculptural heels

Performance

Views
411.6K
Likes
27.4K
Comments
500
Engagement
6.8%

Video #9040 · Carousel

Model poses in unique sculptural heelsfrom @mschf

[01]

Overview

A carousel of four professional photos showcasing a model wearing a new product, the 'Flipped Flop' by MSCHF. The images serve as a promotional announcement for the product's release on July 30th, using an edgy, high-fashion aesthetic and reflective compositions to highlight the unique shoe design.

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Related videos

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Classification

Format
Concepts
Product ShowcaseInspo LookbookHype Teaser
Elements
Product Placement

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 30%

@bobbi for MSCHF’s Flipped Flop, releasing July 30th

Visual hook · 70%

Unconventional and sculptural shoe design with a large, curved heel, combined with a dynamic composition using multiple mirrors to create repeating reflections of the model.

[06]

Hook template

Steal this for your own video

Frame a model wearing [sculptural product] in a [dynamic pose], using [reflective surface] to repeat and amplify its most unexpected feature.

  • — Frame a model wearing a gravity-defying handbag in a mid-stride pose, using mirrored walls to repeat and amplify its oversized curved handle.
  • — Frame a model wearing a futuristic ski mask in a close-up pose, using a chrome table to repeat and amplify its illuminated visor.
  • — Frame a model wearing an architectural perfume bottle as a prop in a reaching pose, using a glass floor to repeat and amplify its asymmetrical silhouette.

Themes

  • individuality
  • avant-garde fashion
  • product hype

Techniques

  • professional photography
  • use of reflections
  • studio lighting

Trends

  • product drop announcement
  • influencer collaboration
  • unique footwear

Post caption

@bobbi for MSCHF’s Flipped Flop, releasing July 30th