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Trending short videosSatirical LA apartment design process
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@aka__vinnie

Instagram · Skit

@aka__vinnie good cancer #losangeles #cityplanning #apartment #lalife #culvercity #urbanplanning #architecture

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Performance

Views
388.4K
Likes
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Comments
540
Engagement
4.3%

Video #5669 · Skit

Satirical LA apartment design processfrom @aka__vinnie

[01]

Overview

The creator role-plays as an architect designing a new apartment complex in Los Angeles. He satirically brainstorms a terrible name, draws a generic rectangular building with ugly balconies, adds useless amenities like cornhole, fills the ground floor with car-centric businesses while calling it "walkable," and designs an absurdly small "mini-studio" for an exorbitant price, ending with an ironic wish to live there himself.

[02]

Simple outline

  1. 1State cynical mission
  2. 2Execute generic design choices
  3. 3Add soulless features
  4. 4Reveal prohibitive cost
  5. 5Deliver ironic final statement

[03]

Related videos

[04]

Classification

Format
Concepts
SkitSatirical Advice
Elements
Whiteboard / Drawing

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

POV: you are designing a brand new apartment complex in LA

Verbal hook · 40%

Okay. If I can just come up with one good design, we'll spread this around the city like cancer.

Visual hook · 5%

A creator sits at a desk with a blank notepad and markers, poised to begin a design process, creating anticipation for the drawing.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Establish a relatable 'Point of View' scenario and immediately state a cynical or controversial objective for the creative process.

Payoff

The creator expresses a personal desire for the thing they've just created, ironically revealing they are excluded from or victimized by the very system they are perpetuating.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Creator's Paradox

A character satirically designs or creates a product/system that embodies a widely criticized modern trend, only to reveal at the end that they are also a victim of the very system they are creating.

  1. 1

    The Flawed Foundation

    The creator makes an initial, comically poor decision (e.g., a terrible name, a flawed premise) that establishes the satirical tone and their lack of self-awareness.

  2. 2

    The Aesthetic Cliché

    The creator applies a series of visually generic and uninspired design elements, mocking the cookie-cutter nature of the target trend.

  3. 3

    The Performative Feature

    The creator adds a token, trendy, but ultimately low-value feature to create a false sense of quality or community.

  4. 4

    The Soulless Core

    The creator incorporates elements that are meant to signal a positive value (e.g., 'community,' 'convenience') but are executed in a generic, corporate, and disconnected way.

  5. 5

    The Unattainable 'Solution'

    The creator reveals the core offering, highlighting its primary flaw, such as an absurdly high cost for a low-value product.

Themes

  • Gentrification
  • Urban planning critique
  • Housing crisis
  • Corporate architecture

Techniques

  • Satire
  • Role-playing
  • Deadpan humor

Trends

  • POV format
  • Critique of modern life

Post caption

good cancer #losangeles #cityplanning #apartment #lalife #culvercity #urbanplanning #architecture

Text overlays

  • title · beginning

    POV: you are designing a brand new apartment complex in LA

Transcript

Okay. If I can just come up with one good design, we'll spread this around the city like cancer. But like good cancer, I yes? Okay. How about a friendly name for this building? The Adolf. Oh. Fucking Adolfa. Whatever. Okay. Let's do a striking rectangular design for the building with nice alternating orange and green balconies. Timeless. Oh, yeah. Almost forgot tier cornhole. Okay. Instead of designated parking, let's do three different businesses on the 1st Floor. I want this building to feel like a walkable neighborhood, a la Bartholomew. So let's do a UPS store, a fucking, chiropractor, and, Quiznos. Our flagship apartment will be our budget friendly mini studio starting at $3,600 a month. I just wish I could live in a place like this one day.

Satirical LA apartment design process | Viral Hooks