@emirates
TikTok · One Shot
@emirates This is your Cat-tain speaking…🫡 #Emirates #maxwellthecat #A380 #PlaneTok #cats
Trending short videosBrand uses meme for joke
The edit1 shot · 1 text
Shots Text0:14
Performance
- Views
- 13M
- Likes
- 1.8M
- Comments
- 11.4K
- Engagement
- 14.3%
- Outlier
- 5.8×
- Length · 1 Mar 2023
- 0:14
Video #6007 · One Shot
Brand uses meme for jokefrom @emirates
[01]
Overview
The video displays a static shot of an Emirates A380 airplane on an airport tarmac with a text overlay that reads, 'they told us to take TikTok more seriously.' A giant, digitally composited cat then appears on top of the plane, loafs for a moment, and then slowly floats up and away into the sky, all set to a quirky, meme-related audio track.
[02]
Simple outline
- 1Establish a serious premise
- 2Introduce a surreal element
- 3Escalate the absurdity
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 35%
they told us to take TikTok more seriously
Visual hook · 65%
The video opens on a wide, clear shot of a massive Emirates A380 airplane on the tarmac, establishing a grand scale. This is immediately followed by the surreal and unexpected appearance of a giant, digitally added cat on top of the plane, creating a strong visual hook through absurdity and scale.
[06]
Hook template
Steal this for your own video
Open on a wide shot of , then cut to or reveal placed on or within the scene at an impossible scale.
- — Open on a wide shot of a packed stadium at game time, then reveal a giant golden retriever sitting calmly in the center field.
- — Open on a wide shot of a luxury cruise ship on open water, then reveal an enormous rubber duck floating directly beside it, matching the ship in size.
- — Open on a wide shot of a city skyline at dusk, then reveal a colossal house cat draped across the tallest skyscraper like it owns it.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A seemingly standard, professional visual is paired with on-screen text that sets up a serious or corporate expectation, creating a misdirection that primes the viewer for a punchline.
Payoff
The payoff is the comedic release from the successful subversion of the viewer's initial expectation. The video concludes at the peak of the absurd action, leaving a memorable visual gag that encourages rewatching.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Corporate Absurdist
To create humor by establishing a serious or professional premise and then completely subverting it with a surreal, nonsensical, or meme-based visual punchline that escalates.
- 1
The Straight-Faced Setup
The video opens with a normal, often high-quality, shot of a professional or mundane subject (e.g., a product, a building, a corporate setting). This establishes a baseline of reality and seriousness.
- 2
The Surreal Intrusion
A completely out-of-place and absurd element is digitally inserted into the scene, directly contradicting the initial setup. This serves as the initial reveal of the joke.
- 3
The Escalation of the Absurd
The absurd element performs an impossible or nonsensical action (e.g., floating, changing size), fully breaking the established reality and delivering the final, amplified punchline.
Themes
Techniques
Trends
Post caption
This is your Cat-tain speaking…🫡 #Emirates #maxwellthecat #A380 #PlaneTok #cats
Text overlays
title · throughout
they told us to take TikTok more seriously