Viral Hooks
Trending short videosDesigner creates bag to rival LV
The edit1 shot · 6 text
Shots Text1:15

Performance

Views
3.6M
Likes
269.5K
Comments
1K
Engagement
7.6%
Length · 15 Jan 2024
1:15

Video #6136 · Vlog

Designer creates bag to rival LVfrom @kasefenley

[01]

Overview

The creator responds to online accusations of copying Louis Vuitton by embarking on a mission to design a superior duffle bag. He showcases the design process, highlights the innovative use of signal-blocking Faraday fabric, and reveals a supposed taunt from LV via Instagram DM. To get validation, he approaches a Louis Vuitton employee on the street, who inspects the bag and expresses genuine admiration for the design.

[02]

Simple outline

  1. 1State a provocative goal
  2. 2Justify the innovation
  3. 3Introduce direct conflict
  4. 4Achieve validation from the source

[03]

Related videos

[04]

Classification

Format
Concepts
Origin StoryChallengeProduct Promo
Elements
On-screen comment hookB-Roll CutawayMontage EditingScreenshot as Evidence

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 15%

Reply to GiannaSkaterburu's comment: Copying Louis Vuitton is like my grandma using a skateboard. She's going places, but definitely not in style! #FashionFlop

Verbal hook · 65%

People said that we copied Louis Vuitton, so we're gonna make a bag that's better than them and sell it back to them.

Visual hook · 20%

A man stands in front of a Louis Vuitton store and uses a blowtorch to set a piece of paper on fire, creating a dramatic and rebellious visual.

[06]

Hook template

Steal this for your own video

People said we copied [established brand], so we’re going to make a [product category] that’s better—and sell it back to them.

  • — People said we copied Peloton, so we’re going to make a fitness bike that’s better—and sell it back to them.
  • — People said we copied Starbucks, so we’re going to make a cold brew that’s better—and sell it back to them.
  • — People said we copied Apple, so we’re going to make a phone case that’s better—and sell it back to them.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A provocative physical action (burning paper) paired with an audacious 'Us vs. Them' declaration against a well-known entity, promising to beat them at their own game.

Payoff

The Enemy's Endorsement: The competitor's representative validates the new product with genuine praise, providing a satisfying resolution and a powerful third-party endorsement that fulfills the hook's initial promise.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Goliath Gauntlet

To establish a new product's superiority by creating a narrative of direct conflict with an established industry leader, culminating in validation from the leader itself.

  1. 1

    The Vengeful Vow

    The creator responds to public criticism by establishing a clear, high-stakes goal: to outperform a dominant competitor and sell the superior product back to them.

  2. 2

    The Market Indictment

    The creator delegitimizes the entire existing market, framing it as stagnant and unoriginal to create a problem that their product will solve.

  3. 3

    The Symbolic Deconstruction

    The creator physically destroys a symbol of the old standard (a competitor's product), signaling a radical break from the past and creating space for the new.

  4. 4

    The Innovation Showcase

    The creator reveals the unique features, materials, or design philosophy of their new product, presenting it as the clear and superior solution through technical and visual evidence.

  5. 5

    The Antagonist's Taunt

    A new conflict is introduced through a (real or staged) direct challenge from the competitor, which personalizes the conflict and raises the narrative stakes right before the climax.

  6. 6

    The Infiltration Plan

    The creator formulates a plan for a direct confrontation, deciding to seek judgment from the competitor's own turf or representatives.

  7. 7

    The Gauntlet Throw

    The creator executes the plan, approaching the competitor's representative and presenting their product for a direct, high-stakes evaluation on camera.

Themes

  • Disruption
  • Innovation
  • David vs. Goliath
  • Entrepreneurship
  • Validation

Techniques

  • Storytelling
  • Social proof
  • Problem-solution framework
  • Direct confrontation

Trends

  • Brand challenge
  • Origin story marketing

Post caption

XP1 Dropping January 21st at 12PM EST

Text overlays

  • contextual · beginning

    Reply to GiannaSkaterburu's comment Copying Louis Vuitton is like my grandma using a skateboard. She's going places, but definitely not in style! #FashionFlop

  • contextual · beginning

    Reply to internetsoldier's comment Pietro Reccari gonna come for ya'll

  • contextual · beginning

    Reply to twistedupfr's comment bruh Louis turning in his grave

  • informational · middle

    LV LEATHER

  • informational · middle

    FARADAY

  • contextual · middle

    Louis Vuitton You'll never sell a bag lol

Transcript

People said that we copied Louis Vuitton, so we're gonna make a bag that's better than them and sell it back to them. All of the duffle bags on the market are the exact same. We have to create something better. So we created a new design language entirely. It's exotic, but not in your face. We've chosen a fabric no one else is using, especially Louis. It's called Faraday fabric. Its rare properties block electromagnetic frequencies, allowing you to go dark. But what just happened, you won't believe. LV is firing shots in real time. We have to go super sane and get the opinions of their employees themselves. Can I ask you a quick question? Sure. On his case, I'm an emerging designer here in New York. So this is the bag. This is nice. Yeah. This is this is actually really nice. Are you guys