Viral Hooks
Trending short videosFunny fashion show behind scenes
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@jacquemus

TikTok · Vlog

@jacquemus Shhhh 👉🏼👈🏼 #ShotoniPhone by Simon #Jacquemus

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Shots0:07

Performance

Views
6.6M
Likes
195.9K
Comments
732
Engagement
3%
Outlier
2.2×
Length · 19 Feb 2025
0:07

Video #6504 · Vlog

Funny fashion show behind scenesfrom @jacquemus

[01]

Overview

The video presents a series of quick, humorous clips from a fashion event, starting with a man in a blazer pretending to talk on an iPhone box before revealing he is only wearing boxer shorts. It then cuts to a model walking past and concludes with a close-up shot of another man looking at the camera.

[02]

Simple outline

  1. 1Present an absurd premise
  2. 2Reveal a surprising twist
  3. 3End with a reaction shot

[03]

Related videos

[04]

Classification

Format
Concepts
Behind The ScenesSkit
Elements
Trending AudioMontage Editing

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Visual hook · 100%

The video opens with a man holding an iPhone box to his ear like a phone, an unusual action. The camera then quickly pulls back to reveal a surprising visual contrast: he is wearing a formal blazer and tie but only banana-print boxer shorts on his lower half.

[06]

Hook template

Steal this for your own video

Open on someone using a [ordinary object] as if it were [a different object], then quickly pull back to reveal an [unexpected outfit contrast].

  • — Open on a chef using a rolling pin as a microphone, then quickly pull back to reveal a tuxedo jacket paired with pajama pants.
  • — Open on a fitness coach using a dumbbell as a phone, then quickly pull back to reveal a business shirt paired with fuzzy slippers.
  • — Open on a travel creator using a passport as a TV remote, then quickly pull back to reveal a raincoat paired with swim trunks.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

An individual performs a mundane action with an incorrect or absurd object, creating an immediate pattern interrupt and visual question.

Payoff

The final reaction shot acts as a punchline, providing a relatable anchor for the audience and validating the absurdity of the situation.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Absurdist Reaction Shot

To create humor by presenting a bizarre or unexpected situation, escalating it with a surprising reveal, and then resolving the tension with a deadpan reaction shot from a third-party observer.

  1. 1

    The Absurd Premise

    Establish a visually confusing or humorous scenario that defies normal expectations, presented in a close-up or medium shot.

  2. 2

    The Subversive Reveal

    Widen the frame or change the angle to reveal a second, more significant layer of absurdity that re-contextualizes the initial action and escalates the joke.

  3. 3

    The Chaotic Transition

    Use a rapid, disorienting camera movement (like a whip pan) to inject energy, break the current scene, and bridge to the final beat.

  4. 4

    The Deadpan Punchline

    Cut abruptly to a close-up of a different person's face as they react to the preceding chaos with a neutral or unimpressed expression, serving as the comedic payoff.

Themes

  • Humor
  • Behind the Scenes
  • Subverting Expectations
  • Fashion

Techniques

  • Juxtaposition
  • Fast cuts
  • Use of trending audio

Trends

  • Behind-the-scenes content
  • Trending audio usage

Post caption

Shhhh 👉🏼👈🏼 #ShotoniPhone by Simon #Jacquemus

Funny fashion show behind scenes | Viral Hooks