@postmalone
Instagram · Cinematic Trailer
@postmalone Now you can decide for yourself: is this the best @OREO ever?! Available on shelves everywhere 😎 #ad
Trending short videosEpic cinematic cookie creation story
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Video #7459 · Cinematic Trailer
Epic cinematic cookie creation storyfrom @postmalone
[01]
Overview
The creator, Post Malone, is depicted as a lone survivor in a post-apocalyptic world who discovers a glowing, magical rock. He takes this rock to an industrial forge, where he goes through an epic, cinematic process of heating, hammering, and molding it into a new type of Oreo cookie. The video culminates in him triumphantly creating 'The Best Oreo Ever,' followed by a reveal of the actual product and its packaging.
[02]
Simple outline
- 1Establish epic premise
- 2Show dramatic creation process
- 3Reveal perfected product
- 4Pose rhetorical question
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 25%
OREO POST
Visual hook · 75%
A dramatic, wide shot of a post-apocalyptic landscape featuring a gigantic Oreo cookie half-buried in the ground, creating an immediate sense of surreal scale and mystery.
[06]
Hook template
Steal this for your own video
Open on a dramatic wide shot of a half-buried in a .
- — Open on a dramatic wide shot of a gigantic lipstick half-buried in a frozen wasteland.
- — Open on a dramatic wide shot of an enormous running shoe half-buried in a desert battlefield.
- — Open on a dramatic wide shot of a colossal coffee cup half-buried in an abandoned futuristic city.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Open with a cinematic, high-concept visual that establishes an unexpectedly grand scale for the subject, creating immediate intrigue and subverting expectations.
Payoff
The creator presents the final product and poses a direct, rhetorical question to the audience, framing the product's value and challenging them to validate the epic journey.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Creation Myth
To frame the creation of a product not as a simple manufacturing process, but as an epic, mythological quest and act of masterful creation, culminating in a legendary artifact.
- 1
The Hero's Quest
Show the protagonist undertaking a difficult journey to acquire a key, raw component, signifying the start of a legendary endeavor.
- 2
The Master's Forge
Transition from quest to creation, showing the protagonist as a skilled artisan using intense, elemental forces (like fire) to begin crafting the object.
- 3
The Climactic Creation
Depict the final act of creation as an over-the-top, high-energy sequence, culminating in a moment of triumphant, emotional release from the creator.
- 4
The Perfected Artifact
Reveal the finished product in its ideal, pristine state, contrasting the chaotic creation process with a calm, desirable outcome.
Themes
Techniques
Trends
Post caption
Now you can decide for yourself: is this the best @OREO ever?! Available on shelves everywhere 😎 #ad
Text overlays
branding · beginning
OREO
branding · beginning
POST
title · end
THE BEST OREO EVER
call-to-action · end
IN STORES NOW
Transcript
Finally. Best Oreo ever. Did I just create the best Oreo ever?