@kasefenley
TikTok · Vlog
@kasefenley This is phenotyping
@kasefenley
TikTok · Vlog
@kasefenley This is phenotyping
Performance
Video #7460 · Vlog
[01]
The creator explains his project of capturing brainwave data using an EEG device to generate unique, personalized visual patterns called 'phenotypes.' He uses an analogy of patterns in nature, shows the data visualization and algorithm development process, and reveals how these unique 'colorways' can be applied to a physical product, showcasing a futuristic bag as an example.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 45%
I've been studying my brain for a while and I think I've figured out a way to capture what it looks like.
Visual hook · 55%
A man wearing a white brain-scanning device sits in a meditative, cross-legged pose, seemingly levitating on a black block against a white background with dramatic spotlighting.
[07]
The promise the opener makes, and how the video pays it back
Hook
A personal declaration of a seemingly impossible or highly ambitious goal, creating immediate intrigue about how it will be achieved.
Payoff
The presentation of a unique, personalized item that serves as the physical proof of the initial abstract concept, offering the viewer a sense of wonder and the possibility of participation.
[08]
The structural pattern this video runs on
Framework
The Concept Manifestation
To introduce a complex, abstract concept by grounding it in a familiar analogy, then revealing its tangible application as a personalized product or outcome.
The Foundational Analogy
Explains the core abstract concept using a simple, visually appealing analogy from a different, more familiar domain (e.g., nature, history, art).
The Philosophical Pivot
Expands the personal quest into a universal 'what if' question, directly involving the viewer and making the concept's implications feel personal to them.
The Process Glimpse
Provides a brief, behind-the-scenes look at the technology or method being used to achieve the goal, adding credibility and building anticipation.
This is phenotyping
contextual · end
PROTO SCAN #23
contextual · end
PROTO SCAN #81
I've been studying my brain for a while and I think I've figured out a way to capture what it looks like. In nature, a phenotype is the color and better you see on an organism. Which begs the question, what would our phenotypes look like? Tier almost done with the algorithm. Think of it as your colorway. We'll be able to put it on anything.