@nudeproject
Instagram · Animated Narrative with B-Roll
@nudeproject “art of boredom” SS25 last collection out this Tuesday 27th at 21:00 (cet)
Trending short videosAnimated story about boredom's creative power
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Video #7786 · Animated Narrative with B-Roll
Animated story about boredom's creative powerfrom @nudeproject
[01]
Overview
The narrator uses 2D animation to tell a story, starting with a surprising 2014 Harvard study about people preferring electric shocks to boredom. She then recounts a personal experience during a city-wide power outage where, after her gaming device died, she discovered that boredom led to a burst of creative inspiration. She observes that the entire city reacted similarly, with people socializing and creating in the streets, and connects this phenomenon to the Nude Project's new brand campaign, "The Art of Boredom," which was inspired by this event.
[02]
Simple outline
- 1State surprising psychological premise
- 2Present real-world validation event
- 3Show unexpected positive outcome
- 4Connect outcome to brand philosophy
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 15%
In 2014,
Verbal hook · 70%
In 2014, a Harvard study showed that people would rather be electrically shocked than left alone with their thoughts for fifteen minutes.
Visual hook · 15%
A 2D animated character with large, wide-open, shocked eyes stands in the center of a room, immediately conveying a sense of surprise and grabbing attention with its distinct art style.
[06]
Hook template
Steal this for your own video
In , a study found that people would rather than .
- — In 2023, a university study found that people would rather receive a bad review than wait in silence for ten minutes.
- — In 2021, a consumer research firm study found that shoppers would rather pay extra than compare product options.
- — In 2019, a psychology lab study found that athletes would rather train while exhausted than take a full rest day.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The Counter-Intuitive Insight: Start with a fascinating, verifiable fact or study about human behavior that challenges a common assumption and creates immediate curiosity.
Payoff
The Full-Circle Question: Conclude by posing a thought-provoking question that links the initial insight to the collective validation, reinforcing the core message and leaving the audience with a powerful, lingering idea.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Phenomenon to Philosophy Funnel
To connect a surprising, observable human behavior to a brand's core philosophy, making the brand feel like the natural conclusion of a compelling insight.
- 1
The High-Stakes Parallel
Frame a large-scale, real-world event as an unintentional experiment that tests the initial insight on a massive population, raising the stakes of the narrative.
- 2
The Relatable Micro-Conflict
Ground the macro event in a relatable, personal anecdote that demonstrates the core conflict or experience on a human level, making the abstract concept tangible for the viewer.
- 3
The Personal Epiphany
Detail the surprising, often positive, outcome that emerged from the personal experience, subverting the expected result and revealing a new perspective.
- 4
The Collective Validation
Show visual evidence that the personal revelation was not an isolated incident but part of a larger, collective phenomenon, proving the initial insight on a mass scale.
- 5
The Brand Synthesis
Transition from the observed phenomenon to a brand or product, presenting it not as a simple product, but as the embodiment or champion of the philosophy just uncovered.
Themes
Techniques
Trends
Post caption
“art of boredom” SS25 last collection out this Tuesday 27th at 21:00 (cet)
Text overlays
informational · beginning
In 2014,
informational · middle
2014
informational · middle
2025
title · middle
Boredom.
informational · middle
OUT OF SERVICE
branding · end
Nude Project
title · end
The Art of Boredom.
branding · end
macas
Transcript
In 2014, a Harvard study showed that people would rather be electrically shocked than left alone with their thoughts for fifteen minutes. Years later, 49,000,000 people are forced to face the same thing, no, but without electric shocks. On April tier, a massive outage affected tier whole country. It was not a big deal for me cause I had my switch. Until I had not. But then I did something very vintage which was to sit down and think. And surprisingly, just within a few minutes I was already feeling crazy inspired. Like, how how do you say that? The worst my better, I guess? Going back online the next day was insane. Blackout was happening. But people, they were on the streets throwing parties, dancing, playing music, clapping for some reason. And I thought, this is what boredom does to people. When they don't have electricity or distractions or a job really, they get creative. And nobody knows it better than the guys at nude project. This whole thing inspired their new campaign which they decided to call the art of boredom. I would literally die for one of their worse in case there's somebody taking notes. But now I wonder what would've happened if Harvard did the same experiment with all these people.