@nudeproject
Instagram · Skit
@nudeproject @nudeproject x @ronaldinho “lil kid, big dream” 20/02, history in the making.
@nudeproject
Instagram · Skit
@nudeproject @nudeproject x @ronaldinho “lil kid, big dream” 20/02, history in the making.
Performance
Video #7793 · Skit
[01]
The video presents a short ad for the brand Nude Project, structured as a retro TV talent show. It begins with a terrible singer being dismissed by the judges. The next contestant is revealed to be the famous footballer Ronaldinho, who, along with his band, delivers an energetic musical performance that delights the judges, earning him the 'Golden Buzzer' and a shower of confetti. The ad concludes with the brand's logo and a humorous final line from one of the judges.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 25%
The Nude Project Talent Show
Verbal hook · 15%
Um, dois, testando
Visual hook · 60%
A man stands alone in a stark spotlight on a stage, framed by a retro TV filter with rounded corners and scan lines, creating an immediate sense of nostalgia and curiosity.
[06]
Steal this for your own video
Open on a lone standing in a stark spotlight on a , framed with a .
[07]
The promise the opener makes, and how the video pays it back
Hook
The video opens by establishing a universally understood high-stakes scenario (a talent show) and quickly dismisses a subpar participant, setting a critical tone and raising the stakes for what comes next.
Payoff
The narrative concludes by explicitly linking the brand to the celebrated icon, transferring the positive emotions and 'cool factor' of the celebrity onto the product and brand itself.
[08]
The structural pattern this video runs on
Framework
The Icon Reveal
A narrative structure that uses a familiar, judgmental format (like a talent show) to set up and then subvert expectations by revealing a well-known and respected figure as the subject being judged. The impact comes from the contrast between the mundane setup and the legendary reveal.
The Baseline Setter
An initial, unimpressive participant is presented and swiftly rejected. This establishes the rules of the world, the authority of the judges, and sets a low bar of expectation for the talent level.
The Intriguing Entrance
A new, partially obscured participant enters, accompanied by a shift in music and atmosphere, signaling a break from the established pattern and creating curiosity.
The Recognition Tease
An authority figure (a judge) verbally questions if they recognize the participant. This acts as a direct narrative hook, confirming to the audience that the participant is significant and building suspense for the reveal.
The Icon Reveal
The participant is fully revealed to be a widely recognized and respected celebrity, creating a moment of surprise and delight that pays off the built-up suspense.
The Golden Buzzer Climax
The authority figures reverse their critical stance, offering the highest possible form of validation. This is visually reinforced with celebratory elements, confirming the icon's superior status and creating a peak emotional moment.
The Comedic Callback
A final line of dialogue humorously references the earlier 'Recognition Tease,' providing a comedic resolution and reinforcing the brand's clever, self-aware tone.
@nudeproject x @ronaldinho “lil kid, big dream” 20/02, history in the making.
title · beginning
The Nude Project Talent Show
contextual · beginning
Alex
contextual · beginning
Bruno
contextual · beginning
Grandma
contextual · beginning
Pedro Heps DTMF
contextual · middle
Ronaldo de Assis Moreira Insensato Destino
contextual · end
GOLDEN BUZZER
branding · end
NUDE PROJECT®
Thank you. Best. Man, do I know you from somewhere? Bro, I definitely think I no him for someone.