@nudeproject
Instagram · Skit
@nudeproject 2nd FW Collection “First Class & Fried Chicken” this thursday 21:00 (CET) 😤🤎
@nudeproject
Instagram · Skit
@nudeproject 2nd FW Collection “First Class & Fried Chicken” this thursday 21:00 (CET) 😤🤎
Performance
Video #7801 · Skit
[01]
The video depicts two colleagues in a late-night brainstorming session for a new fashion collection. One colleague pitches an elaborate and absurd campaign idea involving flying Snoop Dogg to Amsterdam to cure the other's creative block by sharing a joint, all while wearing the new collection. The video visualizes this entire pitched scenario, including Snoop Dogg's appearance and interaction, before cutting back to the meeting where the skeptical colleague dismisses the idea as impractical. The skit culminates with Snoop Dogg delivering the actual launch details for the collection directly to the camera.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
NUDE PROJECT ®
Verbal hook · 15%
Okay, okay, I think I got it.
Visual hook · 30%
A wide, cinematic shot of a brightly lit, glass-walled meeting room set against a dark office environment, creating strong visual contrast and intrigue.
[07]
The promise the opener makes, and how the video pays it back
Hook
Opens on a high-stakes, relatable problem (e.g., creative block) to establish immediate context and signal that a solution is imminent.
Payoff
The payoff is a dual-layered punchline: the celebrity delivers the actual marketing message, and the entire concept is then immediately rejected, creating a self-aware and memorable conclusion.
[08]
The structural pattern this video runs on
Framework
The Meta-Pitch Subversion
A narrative that presents the creation of an advertisement as the advertisement itself. It builds an increasingly absurd story, only to subvert it with a direct call-to-action, using self-aware humor to land the marketing message.
The Absurd Proposal
A character pitches a wildly imaginative and illogical narrative as a solution to the initial problem, immediately hooking the viewer with its outlandishness.
The Skeptical Inquiry & Refinement
A second character questions the logic of the proposal, forcing the pitcher to refine the absurd narrative in a way that organically incorporates the actual product or subject.
The Escalating Visualization
The absurd narrative is visually brought to life, escalating in its fantasy elements and emotional stakes, blurring the line between pitch and reality.
The Incredulous Recap
The skeptical character summarizes the entire impractical plan, highlighting its absurdity and building comedic tension before the final reveal.
The Fourth-Wall Payoff
The fantasy narrative is broken as a character within it turns to the camera to deliver the real-world message, call-to-action, or product name.
The Comedic Reset
The entire elaborate pitch is humorously dismissed by the skeptical character, framing the entire ad as a failed idea and ending on a final punchline.
2nd FW Collection “First Class & Fried Chicken” this thursday 21:00 (CET) 😤🤎
branding · beginning
NUDE PROJECT ®
title · end
FIRST CLASS FRIED CHICKEN
contextual · end
OUT
informational · end
THIS THURSDAY
informational · end
09:00 PM
Okay, okay, I think I got it. Okay, tell me. So you will be in Amsterdam, but with a happy blow. At that moment, a Snoop Dogg appears. Oh, wait. Snoop Dogg? Yes. Snoop Dogg with a pink hat appears. Sounds good, but why is he not wearing anything from the latest collection? True. True. Good point. He could be he he keeps wearing a lot of his stuff from the new collection. He grows door, works to you, and you share a massive that finish your Latin. Yeah. Okay. So you're telling me, tier gonna get in contact with Stuttgart. We're gonna bring him all the way from Adelaide to Amsterdam. We're gonna pay millions to shoot. Then we're gonna make him learn the script, all this, to make something that has nothing to do with our collection. Okay. So he turns to the camera and he's safe. Oh, shit. First class, fried chicken out dish of the No. This Thursday. This Thursday? 9PM. Stop. No. No. No. No. Next idea.