@thealgorythm
TikTok · 10 Shot
@thealgorythm And so it begins 🌹... am I missing anyone? Lmk 👇🏼 #latinxcreatives #trendtok #tiktokfashionmonth
Trending short videosTrend-based brand recommendation list
The edit1 shot · 9 text
Shots Text0:12
Performance
- Views
- 221.6K
- Likes
- 42.4K
- Comments
- 240
- Engagement
- 19.3%
- Outlier
- 2.1×
- Length · 22 Sept 2021
- 0:12
Video #8007 · 10 Shot
Trend-based brand recommendation listfrom @thealgorythm
[01]
Overview
The creator introduces the 'Avant Basic' fashion trend and then presents a rapid-fire montage recommending five Latinx-owned fashion brands that fit this aesthetic, showcasing clips of their clothing and providing their social media handles.
[02]
Simple outline
- 1Identify mainstream preference
- 2Promise curated alternatives
- 3Rapidly showcase examples
- 4Add context stamp
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 30%
If you like...
Visual hook · 70%
Creator with a distinct, artsy style including a bright red beret, unique glasses, and colorful knitwear, immediately establishing a fashion theme.
[06]
Hook template
Steal this for your own video
Open on a creator in a that instantly signals the , framed in a before cutting to recommendations.
- — Open on a creator in a monochrome black-and-silver outfit that instantly signals the techwear aesthetic, framed in a close-up before cutting to recommendations.
- — Open on a creator in a linen apron and flour-dusted shirt that instantly signals the rustic baking aesthetic, framed in a mid-shot before cutting to recommendations.
- — Open on a creator in a neon windbreaker and running visor that instantly signals the high-energy fitness aesthetic, framed in a close-up before cutting to recommendations.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A conditional statement ('If you like...') that qualifies the audience by referencing a popular, well-understood item or trend, creating immediate relevance.
Payoff
The payoff is the accumulated value of the list itself. The video ends abruptly after the final item, encouraging re-watches to capture all the information or engagement in the comments to continue the discovery.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Alternative Curator
To recommend niche or alternative options (Y) to an audience that already likes a mainstream equivalent (X), framing it as a discovery or upgrade.
- 1
The Anchor Point
Explicitly names the mainstream trend or item that serves as the basis for the recommendations, establishing a shared frame of reference with the viewer.
- 2
The Discovery Promise
A direct statement that offers a curated list of superior or more interesting alternatives, clearly stating the video's value proposition.
- 3
The Rapid-Fire Showcase
A montage that presents each recommended item in a quick, visually-driven sequence, following a consistent and repeatable pattern to deliver maximum information in minimum time.
Themes
Techniques
Trends
Post caption
And so it begins 🌹... am I missing anyone? Lmk 👇🏼 #latinxcreatives #trendtok #tiktokfashionmonth
Text overlays
title · beginning
If you like...
informational · beginning
Avant Basic (Trend)
title · beginning
Then you'll love...
title · beginning
These 5 Latinx owned brands
branding · middle
@martin_across
branding · middle
@_hera_studio
branding · middle
@a_lotstudio
branding · middle
@f3ns1
branding · middle
@annaissyucra
Transcript
Rank is falling like landstones from the sky.