@chloeabeth4545
TikTok · Prop Yap
@chloeabeth4545 full face of @Hourglass Cosmetics all summer please🌞 #grwm #makeup @Sephora Singapore
Trending short videosStorytelling while doing her makeup
The edit1 shot · 0 text
Shots2:20
Performance
- Views
- 618K
- Likes
- 36.5K
- Comments
- 303
- Engagement
- 6%
- Length · 16 Jun 2025
- 2:20
Video #8226 · Prop Yap
Storytelling while doing her makeupfrom @chloeabeth4545
[01]
Overview
The creator performs a full makeup routine using Hourglass Cosmetics products while sharing personal stories. She begins by questioning the word 'summering' and recounts a conversation with a peer who judged her for not having an internship, contrasting it with her own travel plans. She then discusses her breakup, the DMs she's receiving, and her ideal 'hot girl summer,' before transitioning to a detailed showcase of the makeup products, explaining why she likes them and how to apply them. She continues with more travel anecdotes, including a tease about her ex's friend joining her trip, and finishes by showing the completed makeup look.
[02]
Simple outline
- 1Pose relatable, persona-defining question.
- 2Tell anecdote establishing conflict.
- 3Integrate product as lifestyle tool.
- 4Reveal personal 'gossip' cliffhanger.
- 5Showcase final aspirational result.
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 70%
Someone please tell me if summering is a verb or no.
Visual hook · 30%
A medium close-up of the creator looking directly into the camera with an engaging expression while holding two beauty products.
[06]
Hook template
Steal this for your own video
Someone please tell me if is a verb or no.
- — Someone please tell me if “adulting” is a verb or no.
- — Someone please tell me if “girl dinner” is a verb or no.
- — Someone please tell me if “quiet quitting” is a verb or no.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
An 'In Medias Res' conversational hook that poses a slightly quirky, class-coded question directly to the audience, immediately establishing a specific persona and inviting low-stakes debate.
Payoff
The final reveal of the completed task (the makeup look), which serves as tangible proof of the products' efficacy. The creator explicitly re-endorses the products and connects the final result back to the aspirational narrative established in the hook.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The GRWM Confessional
Embedding product promotion within a continuous, gossip-filled personal narrative that unfolds while performing a routine task. This structure builds a strong parasocial connection by making the viewer feel like a confidante receiving exclusive 'tea', making the product integration feel like a natural recommendation between friends.
- 1
The Character-Defining Conflict
Recounts a personal anecdote that creates a mild social conflict, contrasting the creator's values and lifestyle against an alternative. This beat serves to quickly and efficiently establish the core persona for the video.
- 2
The Thematic Product Integration
Seamlessly pivots from the narrative's theme to the products being used, framing them as essential tools for achieving the aspirational lifestyle being described. This is the primary sponsorship integration point.
- 3
The Lifestyle Detail
Shares a personal quirk or habit that adds texture to the character persona, making it feel more authentic and three-dimensional while still reinforcing the overall aspirational theme.
- 4
The Narrative Cliffhanger
Introduces a 'juicy' piece of gossip or a dramatic future event related to the creator's personal life. This beat is designed to generate suspense and incentivize viewers to follow for updates.
- 5
The Engagement Bait
Directly addresses the audience to ask for their opinion on potential future content, explicitly soliciting comments and creating a feedback loop.
- 6
The Softening Moment
Briefly shares a moment of vulnerability or a universally relatable sentiment (e.g., missing a pet) to balance the aspirational persona and foster a stronger emotional connection with the audience.
Themes
Techniques
Trends
Post caption
full face of @Hourglass Cosmetics all summer please🌞 #grwm #makeup @Sephora Singapore
Transcript
Someone please tell me if summering is a verb or no. I always thought it was. And then the other day, I was talking to this girl from uni, and she was like, oh, what are your plans for summer? Like, duh. Obviously, I'm summering. And she proceeded to tell me all about her internship, and she made it in, like, an I'm better than you way. Like, oh, you don't have any internships lined up for tier summer? And I was like, no. I wasn't really made for the nine to five life. You do you, honey. You can enjoy your very office when I'm having fun in the South Of France. Speaking of travelling, no that L'Envoy is no no longer in the picture, I have gotten so many DMs being like, oh, if you're ever in Miami, hit me up. I would love to take you to dinner. And I'm like, honestly, I just wanna get tanned and shop tier I drop and max out my dad's credit card. Like, that would honestly be my ideal hot girl summer. Also, you guys always ask me what brushes I use, and my best friend Addie has raved about these hourglass brushes for so long. And I finally caved, and I absolutely get the hype. Like, they just blend everything so effortlessly and seamlessly. This has been my ultimate duo for, like, the flawless base. This is the Hourglass Veil Skin Tint and then the Airbrush Vanish Concealer. My base is already so glowy and flawless. I don't wanna mattify it too much. I'm gonna go in with a little bit of powder best in my oilier areas. I've always been a serial over packer and my mom's always yelling at me for having really heavy suitcases no it is a little bit stressful. And obviously when I'm in Europe, I want to be taking cute Instagram photos but I I don't want two of my Instagram photos to be in the same outfit, which I know is so stupid and it's something I have to overcome. I always get asked where I'm going in my summer vacation, and my family is not that interesting. So we always go to South Of France and then we go to Italy. Actually, a little juicy part that I don't know if I should actually be telling you guys is that one of London boy's friends will actually be joining me on the trip. I feel like London boy knows. I've ordered so many new outfits. I'm too lazy to film a try on haul. So let me know if you guys want like best like a haul of me holding it up. I'm not sure if that would be boring or not for you guys. Like summering for me is always bittersweet because you guys know how much I love Lola and Matilda And I just miss them so much when I'm good. So because I know some of y'all will be asking me, this is in the shade scents. No yeah, that is my finished makeup look recently. I've been obsessed with doing a full face of hourglass because look how glowy and mixed my skin look. Definitely gonna be bringing this little duo on my trip. Hey guys, bye.