Viral Hooks
Trending short videosEmployees dance through retail store
C

@currys

TikTok · Skit

@currys we heard you callout @Argos 🙊 dw “it’s better than yours” #milkshake #milkshakedance

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The edit1 shot · 0 text
Shots0:22

Performance

Views
333.2K
Likes
23.2K
Comments
445
Engagement
7.1%
Outlier
8.1×
Length · 18 Sept 2025
0:22

Video #8275 · Skit

Employees dance through retail storefrom @currys

[01]

Overview

Employees of the retail store Currys react to something on a phone, which transitions into a high-energy, store-wide choreographed dance montage to the song 'Milkshake', featuring various staff members in different departments, and concludes with a comedic scene of employees sitting bored in gaming chairs before one gets up to help a customer.

[02]

Simple outline

  1. 1Establish relatable scenario
  2. 2Initiate energetic montage
  3. 3Escalate with peak moment
  4. 4Deliver comedic interruption

[03]

Related videos

[04]

Classification

Format
Concepts
SkitTrendjacking
Elements
Trending AudioMontage EditingObject Personification
Account

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

My milkshake brings all the boys to the yard...

Visual hook · 65%

Two employees with exaggerated, disgusted facial expressions look at a phone, followed by a quick cut to a colorful lineup of personified vacuum cleaners with faces.

[06]

Hook template

Steal this for your own video

Open on [two relatable people] reacting with exaggerated disgust to [an unexpected item] on a phone, then smash-cut to a colorful lineup of [personified product category] with faces.

  • — Open on two roommates reacting with exaggerated disgust to a broken blender on a phone, then smash-cut to a colorful lineup of personified kitchen appliances with faces.
  • — Open on two gym trainers reacting with exaggerated disgust to a fitness tracker on a phone, then smash-cut to a colorful lineup of personified workout gadgets with faces.
  • — Open on two office workers reacting with exaggerated disgust to a printer error on a phone, then smash-cut to a colorful lineup of personified office supplies with faces.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The Mundane Moment. Opens on characters in a common, often boring, setting, displaying relatable low-energy emotions. This grounds the video and creates an immediate connection.

Payoff

The Reality Snap. An external force abruptly interrupts the fantasy, forcing the characters to instantly revert to their original, mundane roles, creating a comedic punchline.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Flash Mob Fantasy

Juxtaposing a mundane, relatable situation with a sudden, high-energy, choreographed fantasy sequence, which is then abruptly ended by a comedic return to reality.

  1. 1

    The Catalyst Cue

    A sharp audio or visual cue signals a break from reality and the beginning of the fantasy sequence, often transitioning through a whimsical or unexpected shot.

  2. 2

    The Escalating Montage

    A series of rapid, energetic clips showing the characters engaged in a choreographed, high-energy activity. Each clip builds on the last in terms of energy, number of participants, or complexity of the action, often showcasing different aspects of the environment.

  3. 3

    The Apex Stunt

    The montage culminates in a peak moment—the most complex, surprising, or visually impressive action in the sequence, involving the largest group of participants.

  4. 4

    The False Finish

    A brief moment of calm where the characters are shown relaxing or winding down after the peak activity, leading the viewer to believe the sequence is over.

Themes

  • workplace fun
  • brand personality
  • team culture

Techniques

  • choreography
  • montage editing
  • comedic timing

Trends

  • workplace dance challenge
  • trending audio usage

Post caption

we heard you callout @Argos 🙊 dw “it’s better than yours” #milkshake #milkshakedance

Transcript

My milkshake brings all the boys to the god and their life is better than yours. Damn right. It's better than yours. I

Employees dance through retail store | Viral Hooks