Viral Hooks
Trending short videosCreator thanks celebrity for transparency
A

@alishamarie

TikTok · Yap

@alishamarie kylie jenner — thank you 🫶🏻 is the world of gate keeping over ever since Kylie Jenner revealed the work she got done/celebrity hairstylist hair tutorial?? it honestly made me miss old social media. what content creators/influencers have you been loving so far? @Kylie Jenner #kyliejenner #gatekeep #influencer #contentcreator

View original on TikTok

The edit1 shot · 4 text
Shots Text1:52

Performance

Views
573.1K
Likes
47.3K
Comments
87
Engagement
8.3%
Outlier
1.9×
Length · 24 Jun 2025
1:52

Video #8364 · Yap

Creator thanks celebrity for transparencyfrom @alishamarie

[01]

Overview

The creator directly addresses Kylie Jenner, thanking her for being more transparent about her cosmetic procedures and for sharing a hair tutorial. She shows a screenshot of Kylie's comment about her surgery and a clip of her hair tutorial as evidence of this shift away from 'gatekeeping.' The creator then reflects on the evolution of influencer culture, contrasting past secrecy with the current trend of openness, and argues that this type of authentic, value-driven content is what audiences have been missing, expressing hope that it signals a return to a more genuine era of social media.

[02]

Simple outline

  1. 1Address a public figure
  2. 2Praise a specific positive action
  3. 3Frame it as a cultural shift
  4. 4Connect to a shared nostalgia
  5. 5Issue a community call to action

[03]

Related videos

[04]

Classification

Format
Concepts
HeadlinesVulnerable Monologue
Elements
Image OverlayB-Roll CutawayJump Cut

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

THIS IS FOR KYLIE JENNER

Verbal hook · 40%

This video is for miss Kelly Jenner.

Visual hook · 15%

A creator with pink hair clips speaks directly to the camera with an engaging expression while holding a beauty product, with a rack of clothes visible in the background, establishing a beauty/fashion context.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Directly addressing a well-known public figure or entity to create immediate intrigue and the sense of a public statement.

Payoff

Concluding with a hopeful prediction for the future of the culture and issuing a direct call to action for the audience to identify others who embody this positive shift, fostering community and extending engagement.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Cultural Shift Commentary

Leveraging a specific, recent action by a public figure to launch a broader commentary on a cultural trend, framing it as a positive turning point and inviting the community to participate in the new era.

  1. 1

    The Open Letter

    Positioning the creator as a voice for a larger community by publicly thanking the figure for a recent change in behavior.

  2. 2

    The Thesis Proof

    Providing specific, concrete examples of the figure's positive actions that serve as evidence for the video's central argument.

  3. 3

    The Forgiveness Clause

    Acknowledging the figure's past negative behavior but immediately offering forgiveness, which adds nuance, builds credibility, and frames the current change as meaningful growth.

  4. 4

    The Cultural Shift Declaration

    Broadening the argument from the individual's action to a larger, positive shift in cultural norms, contrasting the 'old way' with the 'new way'.

  5. 5

    The Kingmaker Moment

    Elevating the figure's status by declaring them a leader or 'influencer's influencer,' which justifies why their specific actions are so impactful and worthy of discussion.

  6. 6

    The Privilege Pivot

    Anticipating and neutralizing a common criticism (e.g., 'unattainable lifestyle') by reframing it as a positive attribute that ultimately benefits the community (e.g., 'they use their resources to find the best info for us').

  7. 7

    The 'Good Old Days' Bridge

    Connecting the new, positive trend to a beloved, nostalgic past era (e.g., 'old social media'), creating a powerful emotional resonance with the audience.

Themes

  • Authenticity
  • Transparency
  • Influencer culture
  • Celebrity influence
  • Nostalgia

Techniques

  • Direct address
  • Cultural commentary
  • Personal opinion

Trends

  • Anti-gatekeeping
  • Celebrity news commentary

Post caption

kylie jenner — thank you 🫶🏻 is the world of gate keeping over ever since Kylie Jenner revealed the work she got done/celebrity hairstylist hair tutorial?? it honestly made me miss old social media. what content creators/influencers have you been loving so far? @Kylie Jenner #kyliejenner #gatekeep #influencer #contentcreator

Text overlays

  • title · beginning

    THIS IS FOR KYLIE JENNER

  • title · beginning

    THANK YOU

  • contextual · middle

    Kylie Jenner ✓ Following 445 cc, moderate profile, half under the muscle!!!! siliconell! garth fisher!!! hope this helps lol 22m Reply Rachel Leary Creator KYLIEEEEE!!! you are the best THANK YOU!!! 2m Reply

  • title · middle

    HAIR TUTORIAL

Transcript

This video is for miss Kelly Jenner. I know you're probably not watching this, but I just have to say on behalf of a lot of people here on social media, thank you. Thank you so much for starting to share the world of not gatekeeping surgeries we're getting, the world of not keeping hair tutorials. Like, I feel like we've been we've been blessed with so much. Did you not fully tell us the truth about the lip fillers back in 2016? Yes. Do we forgive you? Yes. Because you know what? We oh good. I just stabbed my eye. I just feel like the world of gatekeeping has changed so much because back in the day it was like oh you gatekept so people would think you were naturally a certain way. And now like now you see someone you're like oh what'd you get done? Or oh where did you go? Who's your doctor? Like that is now the new narrative. In the end, I know you're a fashion and makeup girly at heart and I feel like you truly are the influencer's influencer and we have been dying and waiting for content. Obviously, there's always gonna be haters or people complaining saying that, like, you know, they have an unattainable lifestyle, which they do. But they have all the resources to learn what works and what doesn't. So it's like when they've worked with the best hairstylist, yes I want to see a hair tutorial with their hairstylist doing her hair. Not saying you have to go spend thousands of dollars on something like show us the tutorials, influence us on things that are free. I know it was just a hair tutorial better it's so much more than just a hair tutorial. I feel like it reminds me of old social media. It reminds me of when people just genuinely shared tips and tricks for free. No money involved, no incentive involved. I don't know. I just miss that era of influencing rank I really really really really feel like this could be such a turning point of how people view miss Kylie Jenner or other celebrities. It's not even just her. Just being open to share real tips and products and things that you love without the compensation. I don't know that's how I'm currently feeling. If you guys have any influencers or creators that you are loving and you feel like they are like that please tag them, comment, better me know because I'm always looking for new creators. Even if you have your own channel let me know. But I truly can't wait for the day that social media starts going back to old influencing because I know it's coming, and I'm really excited.

Creator thanks celebrity for transparency | Viral Hooks