@lobo__films
Instagram · Cinematic Trailer
@lobo__films Had the opportunity to help edit a cool project for @adidasfballus Super grateful to @prestonsmithphotography and @leviarnold.co for bringing me on… It’s crazy, I use to watch adidas edits way back when I first started for inspiration. Fast forward a few years and now I’m helping edit similar types of videos. #blessed #editing #editor #premierepro #adidas #adidasfootball
Performance
Video #8633 · Cinematic Trailer
[01]
The video showcases Adidas football apparel through a high-energy montage of athletes performing dynamic training drills. It features rapid cuts, close-ups of cleats and gloves in action, and bold text overlays like "FREAK" and "MISMATCH" to create an aspirational and powerful brand image. The video concludes by displaying the Adidas and Dick's Sporting Goods logos.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 60%
FREAK
Visual hook · 40%
A dynamic, tilted close-up shot of football cleats on a green field with a football being placed between them, creating immediate action and product focus.
[06]
Steal this for your own video
[07]
The promise the opener makes, and how the video pays it back
Hook
A bold, static visual paired with a single, powerful keyword to instantly establish the video's core theme and identity.
Payoff
A final, definitive visual that explicitly connects the aspirational identity and performance demonstrated throughout the video to the brand or product, cementing the association.
[08]
The structural pattern this video runs on
Framework
The Aspirational Identity Montage
To build a powerful, aspirational identity through a rapid-fire montage of peak performance and attitude, ultimately associating that identity with a specific brand or product.
The Identity & The Conflict
Introduce the central persona and the core problem they represent for others, using a combination of a confident character shot and a dynamic action sequence overlaid with a keyword that defines the conflict.
The Performance Montage
A rapid-fire sequence of diverse, high-energy clips showcasing the subject's peak capabilities. This includes both spectacular 'hero' moments and close-up technical shots to prove the initial identity claim through action.
The Stylistic Interruption
A brief, pattern-breaking sequence using visual effects (like glitches, split screens, or disorienting camera moves) and personality-driven shots to inject attitude and reset viewer attention before the final payoff.
Had the opportunity to help edit a cool project for @adidasfballus Super grateful to @prestonsmithphotography and @leviarnold.co for bringing me on… It’s crazy, I use to watch adidas edits way back when I first started for inspiration. Fast forward a few years and now I’m helping edit similar types of videos. #blessed #editing #editor #premierepro #adidas #adidasfootball
title · beginning
FREAK
title · beginning
MISMATCH
title · middle
MISMATCH
branding · end
DICK'S SPORTING GOODS