Viral Hooks
Trending short videosAsking audience for new flavors
D

@drinkculturepop

TikTok · Vlog

@drinkculturepop you're our favorite team member, comment below! 🫶🥤#commentbelow #production #bts #culturepopsoda #drinkculturepop #marketing

View original on TikTok

The edit1 shot · 2 text
Shots Text0:13

Performance

Views
84.4K
Likes
8.7K
Comments
58
Engagement
10.4%
Length · 6 Sept 2025
0:13

Video #8760 · Vlog

Asking audience for new flavorsfrom @drinkculturepop

[01]

Overview

The video showcases the large-scale manufacturing process of Culture Pop soda, featuring a montage of shots showing cans on conveyor belts and moving through packaging machinery. It uses text overlays to ask viewers for new flavor suggestions and offers to send free products to ten commenters as an incentive for engagement.

[02]

Simple outline

  1. 1Pose engaging question
  2. 2Show impressive process
  3. 3Offer tangible reward
  4. 4Validate user input

[03]

Related videos

[04]

Classification

Format
Concepts
Q&A ResponseBehind The ScenesProcess
Elements
Text OverlayMontage EditingGiveawayDirect Call-to-Action
Account

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 65%

we're brainstorming some new flavors over here 🤗 what flavor do you think we should make next? 👀

Visual hook · 35%

The opening shot is a visually impressive, wide view of floor-to-ceiling stacks of thousands of brightly colored yellow and white cans, creating a powerful sense of scale and pattern.

[06]

Hook template

Steal this for your own video

We're brainstorming some new [product type] over here — what [variation] do you think we should make next?

  • — We're brainstorming some new candle scents over here — what scent do you think we should make next?
  • — We're brainstorming some new workout programs over here — what training style do you think we should make next?
  • — We're brainstorming some new menu items over here — what dish do you think we should make next?

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

An overwhelming, visually satisfying shot of product at scale, paired with a text overlay that poses a broad, creative question to the audience, inviting them into the brand's process.

Payoff

The payoff is extrinsic, motivating the viewer to leave the video and engage in the comments section for a chance to win the reward and influence the brand's future.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Co-Creator Incentive

Combine visually impressive 'behind-the-scenes' footage with a direct call for user-generated ideas, incentivized by a tangible reward and a promise that their input is genuinely valued.

  1. 1

    The Scale & Premise

    Establish the context with a visually arresting shot that demonstrates the brand's capacity or success. Overlay a question that invites the audience into a creative or decision-making process (e.g., 'what should we do next?').

  2. 2

    The Dynamic Process Montage

    Showcase the 'how it's made' aspect through a series of kinetic, visually satisfying clips of the product or service in production. This provides transparency and maintains visual interest while the initial question lingers.

  3. 3

    The Direct Incentive

    Transition from the abstract question to a concrete call to action. Clearly state what the viewer needs to do (e.g., comment, share) and what they will receive in return (e.g., free product, a feature, a shoutout).

  4. 4

    The Authenticity Stamp

    Add a final layer of text that validates the viewer's potential contribution, making them feel heard and important (e.g., 'our team is listening,' 'we're really reading these'). This increases the perceived value of participating.

Themes

  • Community Engagement
  • Brand Transparency
  • Product Innovation

Techniques

  • Montage Editing
  • Direct Call-to-Action

Trends

  • Behind-the-scenes content
  • Audience-sourced ideas

Post caption

you're our favorite team member, comment below! 🫶🥤#commentbelow #production #bts #culturepopsoda #drinkculturepop #marketing

Text overlays

  • title · beginning

    we're brainstorming some new flavors over here 🤗 what flavor do you think we should make next? 👀

  • call-to-action · middle

    comment your suggestions and we will send 10 of you Culture Pop, on us! 💌❤️ (our product team is listening 👀)