Viral Hooks
Trending short videosFilm photography process and reveal
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Length · 20 Dec 2020
0:12

Video #8806 · Vlog

Film photography process and revealfrom @blakesdailybread

[01]

Overview

The creator starts by taking a mirror selfie with a phone, then brings a vintage film camera into the frame to take a photo of their reflection. After a brief shot through the camera's viewfinder and a loading graphic, the video transitions into a rapid montage showcasing the resulting film photos of various people in different settings.

[02]

Simple outline

  1. 1Introduce the creative tool
  2. 2Transition through the tool's perspective
  3. 3Signal the coming reveal
  4. 4Showcase the final results

[03]

Related videos

[04]

Classification

Format
Concepts
ProcessLifestyle ShowcaseVibe Showcase
Elements
Montage EditingTrending AudioColor Grading

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Visual hook · 100%

A person takes a mirror selfie while simultaneously bringing a vintage film camera up to the mirror, creating a dynamic and intriguing action.

[06]

Hook template

Steal this for your own video

Start with a mirror selfie using [modern device], then raise [contrasting vintage/analog tool] into the same reflection shot before cutting to the [transformed result] reveal.

  • — Start with a mirror selfie using a smartphone, then raise a vintage film camera into the same reflection shot before cutting to the developed portraits reveal.
  • — Start with a mirror selfie using a tablet, then raise a disposable camera into the same reflection shot before cutting to the vacation prints reveal.
  • — Start with a mirror selfie using a digital camera, then raise a sketchbook into the same reflection shot before cutting to the illustrated self-portrait reveal.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The creator is shown in a familiar setting (a mirror selfie) but introduces an unexpected object (a vintage camera), creating an immediate question about its purpose and the outcome.

Payoff

A rapid-fire, rhythmically edited montage of the final products (the photos) is presented, delivering a satisfying and aesthetically pleasing answer to the curiosity established in the hook.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Tool-to-Result Showcase

To generate curiosity by showcasing a creative tool in action, then delivering a satisfying payoff by revealing the aesthetically pleasing results in a rapid-fire montage.

  1. 1

    The Perspective Shift

    The video's point-of-view shifts to simulate the experience of using the tool (looking through the viewfinder), creating a clever and immersive transition that bridges the setup and the result.

  2. 2

    The Anticipation Cue

    A visual graphic (a loading icon) is overlaid on the screen, explicitly signaling that a transformation or reveal is in progress and holding the viewer's attention for the payoff.

Themes

  • Creativity
  • Nostalgia
  • Photography

Techniques

  • Montage
  • Mirror shot

Trends

  • 35mm film aesthetic

Post caption

Repost... #35mm #fyp

Film photography process and reveal | Viral Hooks