@yahoo
TikTok · 10 Shot
@yahoo Shhhhhhhhhhhhhhhhh 🤫 (link in bio, bread not included) @Graza
Trending short videosOiling a keyboard like bread
The edit1 shot · 1 text
Shots Text0:10
Performance
- Views
- 385.8K
- Likes
- 2.5K
- Comments
- 95
- Engagement
- 0.7%
- Outlier
- 2.1×
- Length · 19 Nov 2025
- 0:10
Video #9396 · 10 Shot
Oiling a keyboard like breadfrom @yahoo
[01]
Overview
The video presents a surreal and humorous montage promoting a brand collaboration between Graza olive oil and Yahoo. It intercuts shots of a person squeezing olive oil onto a baguette with shots of them squeezing it onto a computer keyboard and rubbing a piece of bread on the oily keys. The entire video is accompanied by the sound of typing and a persistent text overlay warning viewers not to actually put olive oil on their keyboard.
[02]
Simple outline
- 1Establish mundane context
- 2Introduce surreal product analogy
- 3Merge context and analogy
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Visual hook · 100%
A person's hands are shown typing on a computer keyboard that is completely covered in a shiny, wet substance, which is immediately revealed to be olive oil. This unexpected and surreal image creates an immediate pattern interrupt and strong visual curiosity.
[06]
Hook template
Steal this for your own video
Close-up of completely covered in , then reveal it is being used like .
- — Close-up of a laptop keyboard completely covered in olive oil, then reveal it is being used like a slice of bread.
- — Close-up of a toothbrush completely covered in frosting, then reveal it is being used like a birthday cake decoration.
- — Close-up of a car steering wheel completely covered in sunscreen, then reveal it is being used like someone’s skin at the beach.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A visually and audibly satisfying depiction of a common, everyday action, establishing a familiar baseline for the viewer.
Payoff
The viewer experiences a moment of comedic cognitive dissonance, making the visual gag and the associated product highly memorable. The rapid, looping cuts encourage re-watching to process the joke.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Absurdist Analogy
To create a memorable and humorous brand association by juxtaposing a mundane activity with a surreal, thematically-linked application of a product, and then merging the two realities for a comedic punchline.
- 1
The Mundane Anchor
Grounds the viewer in a normal, relatable scenario using clean visuals and distinct, often ASMR-like, sounds associated with the activity.
- 2
The Conceptual Pivot
Abruptly cuts to the product being used in a different context, but with a prop that visually mimics the object from the first scene. This creates a surprising and humorous conceptual link.
- 3
The Surreal Collision
Merges the two previous scenes by showing the product being applied directly to the original mundane object, creating a visual punchline through the absurd combination of contexts.
- 4
The Self-Aware Disclaimer
A text overlay acknowledges the absurdity of the central action, serving as a secondary punchline and reinforcing the brand's playful tone.
Themes
Techniques
Trends
Post caption
Shhhhhhhhhhhhhhhhh 🤫 (link in bio, bread not included) @Graza
Text overlays
contextual · throughout
For legal reasons, don't actually put olive oil on your keyboard