@spaceboycole
Instagram · Show and Tell
@spaceboycole Designing cool sh*t for @homedepot
Trending short videosSatirical Home Depot merch pitch
Performance
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- Engagement
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- Outlier
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Video #9502 · Show and Tell
Satirical Home Depot merch pitchfrom @spaceboycole
[01]
Overview
The creator sits next to a computer monitor and pitches a humorous, satirical merchandise collection for Home Depot. He rapidly cycles through absurd product mockups displayed on the screen, such as a plywood rug and a bucket-shaped candle, describing each item with deadpan delivery.
[02]
Simple outline
- 1Announce bold redesign mission
- 2Showcase foundational aesthetic items
- 3Reveal shock value item
- 4Expand into lifestyle categories
- 5Display full collection summary
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 45%
Designing cool shit for Home Depot.
Visual hook · 55%
Creator wearing sunglasses indoors sitting next to a bright orange monitor screen.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The Competence Claim: Establishing the premise that the current state is insufficient and the creator has the superior vision
Payoff
The Portfolio Flex: A zoomed-out view of all items together to validate the cohesiveness of the absurd collection
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Speculative Rebrand Showcase
Reimagining a mundane corporate entity through a lens of high-fashion satire and absurdly specific creative direction
- 1
The Aesthetic Foundation
Establishing the visual language with standard items (rug, towels) reimagined with the core texture (plywood)
- 2
The Literal Pun
Injecting personality by visualizing a common complaint or phrase associated with the brand
- 3
The Sensory Bridge
Moving beyond visuals to describe scent, deepening the immersion of the concept
- 4
The Viral Spike
Introducing a shock-value item (harness) to disrupt the pattern and drive engagement/comments
- 5
The Lifestyle Expansion
Extending the brand universe into unexpected fashion and personal care categories (cologne, hoodie, boots)
- 6
The Niche Crossover
Targeting a specific sub-demographic with a highly unexpected product category (eyeshadow)
- 7
The Thematic Closer
Returning to core brand elements (workwear, mug) to ground the collection before the finale
Themes
Techniques
Trends
Post caption
Designing cool sh*t for @homedepot
Transcript
Designing cool shit for Home Depot. I do a whole new merch campaign because this one's not cutting it. Starting off strong with the area rug that looks like a sheet of plywood, the matching bath towels, this shirt that says I got screwed at Home Depot, a glass candle in the shape of a bucket that smells like fresh cut good, had to slip it in the activity harness. I would release a cologne for the everyday working rank, this graphic hoodie, a Timbs cloud that are bright orange and printed to look like wood, an eyeshadow palette that's the perfect Home Depot shades, an orange trucker molded in the shape of a hard hat, plywood printed work jacket, and an orange mug in the shape of the iconic bucket. The full Home Depot collection. Home Depot, you know where to find me.