@currys
TikTok · Character Sketch
@currys Araminta came in for one thing, and one thing only (The HP Omnibook X Flip, with amazing speed & performance #ad
@currys
TikTok · Character Sketch
@currys Araminta came in for one thing, and one thing only (The HP Omnibook X Flip, with amazing speed & performance #ad
Performance
Video #8276 · Character Sketch
[01]
A creator in an electronics store cycles through several different Snapchat AR filters to embody various comedic personas. Each character offers a distinct and humorous reaction to buying a new HP laptop, showcasing different stereotypical customer types, from the technically clueless to the trendy creative and the studious college student.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
Different Snapchat filters reacting to buying a laptop
Verbal hook · 15%
Well, I'm sort of working at home a couple days a week, and I was looking up laptops.
Visual hook · 30%
A person with a comically distorted face from an AR filter is holding a laptop and speaking animatedly to the camera in a retail store.
[07]
The promise the opener makes, and how the video pays it back
Hook
A text overlay states the premise ('Different [items] reacting to [scenario]'), immediately setting the expectation for a list-style video with multiple character transformations.
Payoff
The final character is presented, offering one last comedic take on the scenario and bringing the list to a satisfying close.
[08]
The structural pattern this video runs on
Framework
The Archetype Gauntlet
To showcase a single product or scenario through the lens of multiple, distinct, and often stereotypical character archetypes, using a consistent format for each portrayal. The humor and engagement derive from the rapid succession of contrasting personas.
The Clueless Enthusiast
Introduces the scenario with a goofy, slightly awkward but well-meaning persona to establish a comedic and relatable baseline.
The Ironic Cool Kid
Pivots sharply to a conventionally attractive, self-aware persona that contrasts with the previous one, demonstrating the format's range.
The Aesthetic Admirer
Embodies a glamorous, influencer-style archetype focused on appearance and novelty, tapping into a well-known social media trope.
The Abrupt Rejector
Breaks the monologue pattern with a silent, non-verbal reaction that creates surprise and resets audience expectations.
The Uninformed Decider
Presents a boisterous, technically un-savvy persona who makes decisions based on gut feeling, providing broad, relatable humor.
The Aspirational Professional
Parodies a pretentious or status-conscious archetype, using the scenario to signal a curated and desirable lifestyle.
The Goofy Utilitarian
Serves as the final character, returning to a lighthearted, caricature-like persona to end the video on a high-energy, funny note.
Araminta came in for one thing, and one thing only (The HP Omnibook X Flip, with amazing speed & performance #ad
title · throughout
Different Snapchat filters reacting to buying a laptop
Well, I'm sort of working at home a couple days a week, and I was looking up laptops. Apparently, you should get one with sort of good performance. No, yeah, I just thought I'd get this one. I'm Josh and I'm Josh and it's it's a laptop. Oh my god. First time buying a laptop. It is so fancy. Right. I don't know a lot about all this technical stuff, but it looks like a fab laptop. It's coming home with me. Just a little something to bring to Soho House when I do some work as a London based creative. So I've recently just finished college, but this is super good for essays because it's super speedy, which is just what I need.