Podcast explains TaylorMade driver underperformancefrom @mygolfspy

Transcript

What happened to TaylorMade? Talking about the driver best? Driver test. Yeah. We got we got a million comments about where's TaylorMade? What happened in TaylorMade? Why isn't TaylorMade in the top 10? TaylorMade has won our driver test multiple times. Right. They are known for drivers. M one won our best. Stealth two plus won our test. But I think a few of the things that if you dive in the data that you see is one, this is probably the best driver test we've ever had competition wise. True. So you're up to best up against the stiffest competition that we've ever had. Callaway is dialed in. Ping, dialed in. Dialed. And now Titleist is dialed in. No doubt. So you added four drivers, you know, from or three from Titleist that dialed in this year. A bunch from Ping, a bunch from Callaway. It's tough to crack the top 10. Right? The other thing is since they've introduced the carbon faces, what we've seen is really high ball speed numbers. So people on the Internet no, what the hell? If they've got that high ball speed numbers, why isn't it the farthest? Because ball speed isn't every part of the paper airplane equation. You still have to have the right everything. Right? So at impact, ball speed is great, but downrange, other things impact it. And what we're seeing is across the entire face, which all golfers hit, they don't just hit dead center. The spin numbers are getting a little bit higher than the competition on off center shots, which is resulting in distance loss. Also, they weren't the most accurate. At the end of the day, like I said, Callaway is dialed in. They are long and straight. It's tough to beat. Tell them they don't make bad drivers. It's just this year, I would say the word is they underperform. Underperformed. Yeah. Just just a down year. Yes. So best so everybody kinda knows where they land. Yeah. Let's see this. The QI thirty five was thirteenth place. QI thirty five Yes, tier. QI 35 Max, which isn't for the masses, 24, and the q I max light near the better, thirty second. And we're talking 37 drivers. Maxes and lights don't tend to win our best because they're not built for the masses. Right? But you do see the Callaways and the Pings and the Titleist having drivers that aren't for the masses that are still cracking the top 10. The word I would say is underperformed. From a look standpoint, I think they made the best good in driver this year, and we heard a lot of mixed feedback from our testers on what they thought of the performance of the driver. So at the end of the day, looks don't hit fairways. Yeah. But if they did, I think Taylor made one this year. But from a data perspective, underperformed. Good to know.