@nudeproject
Instagram · Split screen
@nudeproject black friday is live bby, we dont do this shit often… run and enjoy 😘🤎
@nudeproject
Instagram · Split screen
@nudeproject black friday is live bby, we dont do this shit often… run and enjoy 😘🤎
Performance
Video #9948 · Split screen
[01]
The creators host a mock video conference call with a Timothée Chalamet lookalike to brainstorm for Black Friday. The 'celebrity' gives absurdly simple advice ('Orange'), which the team satirically accepts as genius, poking fun at corporate 'yes-man' culture.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 15%
Hello. First of all, Timothy, thank you so much for being here.
Visual hook · 85%
A split-screen video call layout featuring a highly convincing Timothée Chalamet lookalike in the top frame, immediately grabbing attention due to celebrity recognition.
[06]
Steal this for your own video
Open on a split-screen video call with a convincing in the top frame and reacting in the bottom frame.
[07]
The promise the opener makes, and how the video pays it back
Hook
The 'Zoom Call' visual format featuring a recognizable celebrity face to instantly establish authority and stop the scroll.
Payoff
The Surreal Sign-off: The interaction ends with a random, high-energy visual or soundbite that emphasizes the skit's chaotic energy.
[08]
The structural pattern this video runs on
Framework
The Absurd Consultation Skit
A comedic roleplay where a high-status 'expert' gives nonsensical advice that the creators treat as genius, serving as a Trojan horse for a standard sales pitch.
The Vulnerable Setup
The creators establish a problem or need for guidance, lowering their own status to elevate the guest's authority.
The Oracle's Decree
The expert delivers a solution that is intentionally simplistic, bizarre, or non-sequitur (e.g., just the color 'Orange').
The Sycophantic Echo
The group immediately validates the absurd advice with exaggerated enthusiasm and unison chanting, creating comedic irony.
The Lo-Fi Visualization
A deliberately poor-quality visual aid is shared to mock the seriousness of the 'creative direction' while maintaining the bit.
The Trojan Horse Pitch
The actual marketing details (discounts, dates) are awkwardly shoehorned into the conversation as a justification for the absurd advice.
black friday is live bby, we dont do this shit often… run and enjoy 😘🤎
contextual · throughout
Timothée
contextual · throughout
Mateo (Art Director)
contextual · throughout
Bruno (Creative Director)
contextual · throughout
00:00
Hello. First of all, Timothy, thank you so much for being here. How's everyone doing? Better is an honor. We recently had an encounter with a marketing consultant where you told us what we were doing was not so great. So seeing everything you've been doing with the last movie, we thought it'd be such a great idea for you good give us a hand. No, yeah, let's get to work. Alright. First of all, I'm Bruno, the creative director. And I'm Mateo, tier art director. And I'm Timothy. I'm Marty in Marty Supreme. Nice to meet you, Timothy. So let's best straight to the point. Timothy, how do you think our Black Friday campaign should be? Orange. What what do you mean with orange? Hardcore orange. Corroded orange. Like orange Friday. I love that idea. Everyone at the same time. One, two, three. Orange Friday. Schwab. Yeah. Sure. This is like a working, example of the of the very specific orange. This has gotta best, like, one of the most important things that happens on planet Earth. I get I get it's, like, our only moment of sale of the year and and up to 40% off. Best Amazing. I wanna end on this. Okay. So, Timothy, thank you for this amazing idea. We will do all with this, make this idea incredible. Thank you. Thank you very much. Thank you, guys. Namaste. Sure.