Lead videos that ask after the hook
A lead magnet that opens with a form gets nothing. Open with the useful thing. Ask after.
Give the thing
The number, the mistake, the step.
Then the ask
One next step. Not three links.
Short
The video is the bait, not the webinar.
How it gets made
01
Say the useful thing.
02
Show it.
03
Ask once.
Questions
- Do you capture the lead?
- No. The video is the asset. The form is yours.
More
App videos that show the screen working
App ads that open on a logo get skipped. The first frame is the screen already in the middle of the job.
Property videos that open on the room
A listing that opens on the agent’s face is a skip. Open on the room, the light, or the street.
Coaching videos with one lesson
Coaches film advice that starts with their name. Start with the lesson. The name is the end card.
The hook is free. The render is a credit.
$10 buys 20 credits. Credits do not expire. Downloading a hook MP4 does not spend one.