The library
Apptopic
App content on TikTok and Instagram spans tutorials, product demos, reviews, and lifestyle integrations. Whether you're promoting a tool, teaching a feature, or building in public, app video ideas perform across nearly every short-form format.
Video topics/App
[01] Top videos
App videos
instagram290.3M0.1%3196.2×Using an app to style outfitsGoogle Photos · Talking Head Edit290.3M0.1%instagram20.8M0%202.2×Emotional vignettes of family bondingDistrict Updates · Cinematic Trailer20.8M0%instagram9.1M0.3%1046.8×Creator shows app editing processInstagram’s @Creators · Greenscreen Talking Head9.1M0.3%
instagram8.7M0.2%118.2×Skit promoting an AI assistant appMuse · Skit8.7M0.2%
instagram7.9M0.4%952.1×App demo for classic car projectWesley Breed · Talking Head Edit7.9M0.4%
instagram7.2M0.9%132.7×Comedic skit shows problem then solutionDistrict · Skit7.2M0.9%
instagram6.9M0.2%274.6×Creator demos app organizing contentJohn · Talking Head Edit6.9M0.2%
tiktok5.8M7.1%369×Creator guesses language, promotes learning appioriflashcards · Quick Hit5.8M7.1%
tiktok4.8M3.5%3794.8×Girlfriend introduces boyfriend's app pitchfittedbysydney · Yap4.8M3.5%
instagram4.6M0%385.9×Creator demos an AI marketing toolSammi Tannor Cohen · Talking Head Edit4.6M0%
instagram4.3M5.2%2529.8×Digital scrapbook creation process demoJY · Screen Recording4.3M5.2%
tiktok4M0.6%647.5×AI app builder product demoLovable · Talking Head Edit4M0.6%