Sales videos that make the offer after the hook
A pitch that starts with the company name is a skip. Start with the problem already happening.
Problem in frame
The hook is the pain, not the logo.
One offer
A single next step. Not a feature list.
Short enough to send
A video a prospect will finish in a message or a feed.
How it gets made
01
Name the problem in one line.
02
Show it.
03
Say the offer after.
Questions
- Is this a webinar?
- No. It is a short. A long pitch is a series, each one with its own open.
More
Product demos that show the click first
Demos lose people on the intro slide. The first frame is the product already doing the job.
Personal brand videos with one point of view
A personal brand video is a person and a claim. The claim is the hook. The face comes with it.
LinkedIn video that still opens fast
LinkedIn is not an excuse for a slow open. The first line is the point. The job title can wait.
The hook is free. The render is a credit.
$10 buys 20 credits. Credits do not expire. Downloading a hook MP4 does not spend one.