Viral Hooks

UGC ads that look filmed on a phone.

Pick a structure that already works in the feed. Paste your product into it. Skip the studio lighting.

Prompts only. Say only what the product can actually do.

Phone light · one real claim

The tell is the polish

Perfect skin, a floating product, and a three-point light say “ad.” A messy room and one hand say “person.”

  • Phone framing

    Front camera, slightly off center, the ceiling or a lamp in the corner.

  • One claim

    The demo shows one thing. A list of benefits is a landing page.

  • A face that stays

    Use a character sheet if the creator has to appear twice.

Structures

Swap the product. Leave the beats.

  • Three-second hook

    Hover · demo

    The problem in the first line, product in hand.

    Best for paid social

  • Demo

    Hover · demo

    Hands, product, result. No speech if you cannot prove it.

    Best for product pages and ads

  • Testimonial shape

    A person talking, product visible, no script smell.

    Best for retargeting

From a template to an ad

  1. Pick the job

    Hook, demo, or testimonial. One.

  2. Name a real product trait

    If you cannot photograph it, do not prompt it.

  3. Cut the first second harder

    The hook library is for the opening. This page is the rest of the ad.

What makes AI UGC look fake

Viewers clock it in the first second.

  • Catalog lighting

    A gray sweep and a softbox is a PDP, not UGC.

    The fix: Name a real room and window light.

  • Extra fingers on the product

    Hands are where models fail.

    The fix: Ask for one hand, a simple grip, and a short clip.

  • Claims you cannot support

    Medical and “#1” lines are not a style choice.

    The fix: Show the use. Skip the superlative.

Frequently asked questions

Is this a library of real creator videos?

The prompts are here. Real ads that ran are in the UGC video library.

Can I use my product photo?

Yes. Attach it and tell the prompt not to redraw the label.

What about the first three seconds?

Use the viral hooks library for the opening, then one of these structures for the ad.

Your product needs a person, not a render

Pick a structure, keep the room messy, show one use.