Where are the actual hooks?
On the hooks library. This page explains the jobs and links there.
The first three seconds, written as a prompt.
A hook is a job: pattern interrupt, curiosity, proof, or a direct offer. Pick the job, then the line.
The full library lives on the hooks pages. This page is the map.
First three seconds · one job
Stop the scroll, then pay it off
A hook that does not match the next second trains people to swipe. The job and the payoff are one piece.
Pattern interrupt
Something wrong in the frame before any words. A ceiling, a smash, a sudden move.
Curiosity
A specific odd detail, not “you won’t believe.”
Proof or offer
The result, or the deal, in the first line. No windup.
Jobs, with a prompt
These are starters. The hooks index has the full set.
Interrupt
Hover · demoMotion before the face settles.
Best for cold traffic
Specific curiosity
Hover · demoOne concrete odd fact.
Best for education and apps
Proof
Hover · demoThe after, immediately.
Best for before/after products
Offer
Hover · demoThe deal is the first sentence.
Best for retargeting
Fix the opening
Choose the job
Interrupt, curiosity, proof, or offer.
Write the payoff
The next shot has to answer the hook. If it cannot, pick a smaller hook.
Open the library
Steal a structure from hooks that already ran, then swap your product in.
Openings that get skipped
Most “hooks” are intros.
A logo first
Nobody stays for a brand slate.
The fix: Logo after the hook, or never.
“You won’t believe”
The line is worn out and it promises a scale you may not have.
The fix: Say the specific thing.
A hook the video does not pay off
The swipe happens at second four.
The fix: Show the thing you named, immediately.
Frequently asked questions
How long is a hook?
About three seconds, and the first second does the work.
Can I use these for ads?
Yes. Pair one with a UGC structure so the rest of the ad matches the opening.
Open on the hook
The library is the next click. Pick a job before you pick a joke.
