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Trending short videosPantone Color of the Year 2026 announcement carousel
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@pantone

Instagram · Carousel

@pantone Pantone 11-4201 Cloud Dancer quiets the mind and provides a blank canvas to create. Each year, we curate a series of palettes that showcase the full potential of the Color of the Year. Each one invites a new feeling, a new story.    The Pantone Color Institute is a global, culturally diverse team of color experts who gather insights from around the world on how and why people choose color. Their work explores the moods color creates and the experiences it can shape.   Cloud Dancer was selected for its calming presence, its ability to inspire reflection, and its versatility across design disciplines. It offers an open foundation for creative exploration with color.   Explore how each palette reveals a different dimension of Cloud Dancer at the link in our bio.

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Performance

Views
1.8M
Likes
120.1K
Comments
3.3K
Engagement
6.9%
Outlier
1.2×

Video #10868 · Carousel

Pantone Color of the Year 2026 announcement carouselfrom @pantone

[01]

Overview

A strategic brand announcement revealing 'Cloud Dancer' as the Color of the Year 2026. The carousel educates viewers on the color's meaning and demonstrates its versatility through curated palettes for interior design, fashion, and product packaging.

[02]

Simple outline

  1. 1Reveal the core concept
  2. 2Showcase thematic variations
  3. 3Inject authority and context
  4. 4Explain the core rationale
  5. 5Close with exploration CTA

[03]

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[04]

Classification

Format
Carousel
Concepts
Product ShowcaseBrand ShowcaseShowcase Carousel
Elements
Text OverlayMinimalist Layout
Account
Brand
Topics
DesignInterior DesignFashionBranding

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

Color of the Year 2026

Verbal hook · 35%

Pantone 11-4201 Cloud Dancer quiets the mind and provides a blank canvas to create.

Visual hook · 20%

The iconic Pantone chip layout in the first slide immediately signals a major industry announcement, followed by aesthetically pleasing interior and fashion photography.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The Big Reveal: Announce the primary subject with its official title and a high-level, evocative value proposition to immediately capture attention.

Payoff

The Exploration CTA: A seamless transition from the final rationale into a call-to-action encouraging the audience to explore all the presented variations further via an external link.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Core Concept Showcase

Introduce a central, highly anticipated concept on slide one, then use subsequent slides to demonstrate its versatility through distinct, themed applications, weaving in authority and rationale before a final CTA.

  1. 1

    The First Application

    Demonstrate the core concept in its first specific, themed context or use-case to prove its versatility and set the visual pattern.

  2. 2

    The Authority Interjection

    Present the second themed context while simultaneously injecting background information that establishes the creator's expertise, methodology, or global authority.

  3. 3

    The Rationale Integration

    Present the final themed context alongside the definitive reasoning for why the core concept was chosen, created, or highlighted.

Themes

  • Creativity
  • Calmness
  • Design Trends
  • Versatility

Techniques

  • Color theory application
  • Mood board curation
  • Editorial layout
  • Brand storytelling

Trends

  • Minimalist aesthetics
  • Pastel color palettes
  • Educational carousels

Post caption

Pantone 11-4201 Cloud Dancer quiets the mind and provides a blank canvas to create. Each year, we curate a series of palettes that showcase the full potential of the Color of the Year. Each one invites a new feeling, a new story.    The Pantone Color Institute is a global, culturally diverse team of color experts who gather insights from around the world on how and why people choose color. Their work explores the moods color creates and the experiences it can shape.   Cloud Dancer was selected for its calming presence, its ability to inspire reflection, and its versatility across design disciplines. It offers an open foundation for creative exploration with color.   Explore how each palette reveals a different dimension of Cloud Dancer at the link in our bio.

Text overlays

  • title · photo_0

    Color of the Year 2026 PANTONE Cloud Dancer PANTONE 11-4201 CLOUD DANCER QUIETS THE MIND AND PROVIDES A BLANK CANVAS TO CREATE.

  • informational · photo_1

    PANTONE® POWDERED PASTELS PANTONE 11-0515 TCX Lemon Icing PANTONE 13-4108 TCX Nimbus Cloud PANTONE 11-1400 TCX Raindrops on Roses PANTONE 11-4201 TCX Cloud Dancer PANTONE 13-4306 TCX Ice Melt PANTONE 12-1107 TCX Peach Dust PANTONE 13-6006 TCX Almost Aqua PANTONE 13-3802 TCX Orchid Tint

  • informational · photo_2

    The Pantone Color Institute is a global, culturally diverse team of color experts who gather insights from around the world on how and why people choose color. Their work explores the moods color creates and the experiences it can shape. PANTONE® TROPIC TONALITIES PANTONE 11-4201 TCX Cloud Dancer PANTONE 17-3323 TCX Iris Orchid PANTONE 15-4722 TCX Capri PANTONE 14-0443 TCX Kiwi Colada PANTONE 12-0741 TCX Sunny Lime PANTONE 15-1164 TCX Bright Marigold PANTONE 17-1755 TCX Paradise Pink PANTONE 12-0643 TCX Blazing Yellow

  • informational · photo_3

    PANTONE® ATMOSPHERIC PANTONE 14-4005 TCX Nantucket Breeze PANTONE 11-4201 TCX Cloud Dancer PANTONE 15-4225 TCX Alaskan Blue PANTONE 15-3909 TCX Cosmic Sky PANTONE 15-5205 TCX Aqua Gray PANTONE 18-4039 TCX Regatta PANTONE 14-4912 TCX Rinsing Rivulet PANTONE 14-0827 TCX Dusky Citron Cloud Dancer was selected for its calming presence, its ability to inspire reflection, and its versatility across design disciplines. It offers an open foundation for creative exploration with color. Explore how each palette reveals a different dimension of Cloud Dancer.

Pantone Color of the Year 2026 announcement carousel | Viral Hooks