Viral Hooks
Trending short videosFall fashion collection product showcase.
H

@heavn

Instagram · Carousel

@heavn heaven fall 2022 :) featuring contributions from eri wakiyama, mimi wade, claire barrow, will sheldon, online ceramics, wong kar-wai and moreeee🫶🏼!!!!!

View original on Instagram

Performance

Views
980.5K
Likes
64.9K
Comments
648
Engagement
6.7%

Video #6772 · Carousel

Fall fashion collection product showcase.from @heavn

[01]

Overview

This carousel post serves as a digital lookbook for the 'Heaven' brand's Fall 2022 collection. Each of the ten photos showcases a different product—including apparel and accessories—shot individually against a consistent, neutral grey background to highlight the unique design of each piece.

[03]

Related videos

[04]

Classification

Format
Concepts
Product Showcase
Account

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 15%

heaven fall 2022 :)

Visual hook · 85%

A diverse and visually striking collection of unique fashion items presented one by one against a clean background. The eclectic mix, from an illustrated dress and a teddy bear backpack to a graffiti-style t-shirt, creates immediate visual interest and curiosity about the collection's theme.

[06]

Hook template

Steal this for your own video

Present [a collection of unexpected products] one at a time against the same clean [background color], using each swipe to reveal a more visually surprising item.

  • — Present a collection of unexpected handmade ceramics one at a time against the same clean white background, using each swipe to reveal a more visually surprising item.
  • — Present a collection of unexpected pet accessories one at a time against the same clean pastel-blue background, using each swipe to reveal a more visually surprising item.
  • — Present a collection of unexpected home-office gadgets one at a time against the same clean charcoal background, using each swipe to reveal a more visually surprising item.

Themes

  • youth culture
  • Y2K nostalgia
  • artistic expression
  • eclectic style

Techniques

  • product photography
  • isolated subject
  • studio lighting

Trends

  • graphic apparel
  • character-based accessories
  • art-inspired fashion

Post caption

heaven fall 2022 :) featuring contributions from eri wakiyama, mimi wade, claire barrow, will sheldon, online ceramics, wong kar-wai and moreeee🫶🏼!!!!!

Fall fashion collection product showcase. | Viral Hooks