@starbucks
Instagram · Carousel
@starbucks get some sleep tonight. we’ve got plans with a peppermint mocha in the morning… and iced sugar cookie latte and iced gingerbread latte and iced tiramisu velvet latte and caramel brulée latte and apple pomegranate refresher. holiday menu drops 11/5
Performance
Video #50059 · Carousel
[01]
A carousel of highly detailed, macro photographs showcasing the appetizing toppings and textures of a brand's upcoming holiday beverage menu to build anticipation for the launch.
[03]
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[05]
What stops the scroll in the first 3 seconds
Verbal hook
get some sleep tonight. we’ve got plans with a peppermint mocha in the morning…
Visual hook
Extreme macro shots of appetizing textures like whipped cream, chocolate curls, and colorful sprinkles that immediately trigger sensory appeal and curiosity before revealing the full product.
get some sleep tonight. we’ve got plans with a peppermint mocha in the morning… and iced sugar cookie latte and iced gingerbread latte and iced tiramisu velvet latte and caramel brulée latte and apple pomegranate refresher. holiday menu drops 11/5