@gisou
Instagram · One Shot
@gisou Which Gisou lippie are you choosing? 🫦 \nFrom July 25th – 29th, get 25% off all shades of our Honey Infused Lip Oil in-store and online @sephora during the Sephora National Lipstick Day Event.*\n\n*North America only
Performance
Video #11265 · One Shot
[01]
The video presents a satisfying top-down view of a lip oil collection. A spatula is used to create glossy, textured swatches of each shade on a metallic surface, directly corresponding to the product bottles arranged in a color gradient on the right. Text overlays label each specific shade name as the viewer inspects the variety.
[02]
[03]
458.6KSensory product and dessert pairing@sephora · Product Showcase
1.8M3.7×Choose your favorite summer lip oil@gisou · Product Showcase
625.3KSequential product shade try-on@gisou · Product Showcase
1M3×Aesthetic montage teasing new lipgloss@sephora · Product Showcase
1.4M1.9×Lip oil swatches revealed sequentially@gisou · Product Demo
3.3M34.3×Aesthetic lip oil application showcase@gisou · Product Promo
3.8M9.7×Aesthetic lipstick product showcase@glossier · Showcase
376.7KAesthetic product application montage.@gisou · Brand Showcase
7.1M26.4×Close-up aesthetic product reveal@rarebeauty · Showcase
2.3M22.5×Aesthetic glossy product launch teaser@sephora · Aesthetic Pairing
1.3MPairing lip oils with desserts@sephora · Aesthetic Pairing
876.3K1.2×Demonstrates three lip gloss shades@gisou · Product Showcase[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 25%
Do you have a lip oil?
Visual hook · 75%
A visually satisfying flat lay of colorful lip oil bottles arranged in a gradient next to glossy, textured swatches on a metallic surface.
[06]
Steal this for your own video
A flat lay of arranged in beside freshly made swatches on a .
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct question targeting the viewer's inventory combined with a satisfying visual trigger (the first smear).
Payoff
The satisfaction of seeing the full color/texture spectrum complete and organized.
[08]
The structural pattern this video runs on
Framework
The Cumulative Swatch Ladder
A satisfying, rhythmic demonstration of product variations that builds a visual gradient, appealing to completionist and sensory desires.
The Static Lineup
Visual establishment of the product range anchored on one side of the frame to promise variety.
The Texture Cascade
Sequential execution of the demonstration action (smearing) down the line, creating a rhythm.
The Gradient Payoff
The final visual state where all variants are visible simultaneously for comparison and aesthetic satisfaction.
Which Gisou lippie are you choosing? 🫦 \nFrom July 25th – 29th, get 25% off all shades of our Honey Infused Lip Oil in-store and online @sephora during the Sephora National Lipstick Day Event.*\n\n*North America only
title · beginning
Do you have a lip oil?
contextual · throughout
Honey Gold 🍯
contextual · throughout
Glazed Plum
contextual · throughout
Watermelon
contextual · throughout
Raspberry Swirl
contextual · throughout
Bee-Ilini Peach
contextual · throughout
Mango
contextual · throughout
Strawberry