@glossier
TikTok · Vlog
@glossier The cashmere sweatpants of lipstick, with a little bit of sparkle ✨ @Cine | ig: @cinesupreme shows off our limited edition Mini Ultralip Trio which features two favorite Ultralip shades with a NEW shimmer finish + one brand-new topper, ready to slip into every clutch and pocket this holiday. Available in store and online at Glossier. #glossier #asmr
Performance
Video #15346 · Vlog
[01]
The creator opens a branded tin to reveal a trio of lipsticks. They then showcase each lipstick's color and shimmery texture through extreme close-ups, swatches, and application shots on the lips. The video concludes with the three lipstick tubes floating against a clean background.
[02]
[03]
876.3K1.2×Demonstrates three lip gloss shades@gisou · Product Showcase
905.6K318.6×Lipstick product application showcase.@maccosmetics · Product Showcase
1.6M1.3×Creator tries another creator's lip kit.@mikaylanogueira · Product Demo
4.2M5.2×Matte to glossy lip transformation@rarebeauty · Before/After Transformation
625.3KSequential product shade try-on@gisou · Product Showcase
220.5K11.6×Aesthetic close-ups of shimmer product@sonsieskin · Hype Teaser
2.3M346.1×Lip combo product swatch demo@kikomilano · Showcase
73.9M8.5×Aesthetic showcase of liquid makeup@saiebeauty · Vibe Showcase
2.2M122.4×Aesthetic lip gloss product showcase@kikomilano · Product Showcase
2.5M298.8×Lip product combo and swatches@kikomilano · Product Showcase
1M3×Aesthetic montage teasing new lipgloss@sephora · Product Showcase
3.1M7.6×Lip oil swatches next to bottles@gisou · Product Showcase[04]
[05]
What stops the scroll in the first 3 seconds
Visual hook · 100%
A hand opens a pink branded tin with a satisfying click, immediately creating an ASMR-driven sensory hook.
[06]
Steal this for your own video
Open a in an extreme close-up, capturing the satisfying as it reveals .
[07]
The promise the opener makes, and how the video pays it back
Hook
An auditory and visual 'unboxing' that creates immediate curiosity and satisfaction by revealing a neatly organized product set.
Payoff
A dynamic, slow-motion 'hero shot' of the individual products, reinforcing their identity and concluding the showcase with an aesthetic flourish.
[08]
The structural pattern this video runs on
Framework
The Sensory Deconstruction
To systematically showcase each item in a product collection through a repeating cycle of abstract texture reveals and practical application demonstrations, emphasizing sensory details like sound, gloss, and sparkle.
The Collection Reveal
Visually present the individual components of the set together, establishing the variety and aesthetic of the collection before breaking them down.
The Sensory Gauntlet
Sequentially cycle through each item in the collection, applying a consistent micro-pattern of texture and application shots to demonstrate its unique qualities.
The cashmere sweatpants of lipstick, with a little bit of sparkle ✨ @Cine | ig: @cinesupreme shows off our limited edition Mini Ultralip Trio which features two favorite Ultralip shades with a NEW shimmer finish + one brand-new topper, ready to slip into every clutch and pocket this holiday. Available in store and online at Glossier. #glossier #asmr