Viral Hooks
Trending short videosTesting reformulated Patrick Ta highlighters
K

@kendallalfred

TikTok · Show and Tell

@kendallalfred Patrick Ta Highlighters are back! 🌟 With some formula fixes & ready to glow 🕯️ Trying the shade “Baby” 🩰 a soft pink shimmer ✨ I still need to swatch them all and see if manipulating the cream with the warmth of my finger will change anything or get “goopy” Tbh I didn’t hate these before - but the formula inconsistencies made me not really reach for them. I could be delulu but the shine on this one seemed a bit more glowy than last time.. curious to know exactly what is new about them! Thank you @Patrick Ta Beauty for appreciating honesty, taking feedback and going back to the lab when needed 👏🏼 Excited to see how the rest of the shades perform! #patricktabeauty #reformulated #patricktahighlighter #highlighters #patricktahighlighterduo #rerelease #newmakeup #patricktababy #pinkhighlighter @patrick ta

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Performance

Views
108.7K
Likes
7.1K
Comments
69
Engagement
6.6%
Outlier
4.2×
Length · 11 Aug 2025
1:42

Video #11286 · Show and Tell

Testing reformulated Patrick Ta highlightersfrom @kendallalfred

[01]

Overview

The creator reviews the reformulated Patrick Ta highlighter duo in the shade "Baby," acknowledging previous formula issues before demonstrating the application of both cream and powder textures. She compares the applied side to her bare skin to highlight the "baby pink shine" and concludes with a positive first impression of the improved formula.

[02]

Simple outline

  1. 1Acknowledge past failure
  2. 2Establish visual baseline
  3. 3Test primary function
  4. 4Test secondary function
  5. 5Deliver comparative verdict

[03]

Related videos

[04]

Classification

Concepts
ReviewProduct Demo
Elements
Physical Product DemonstrationJump Cut

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 60%

Remember this? Not gonna lie, they were kind of a mess

Visual hook · 40%

Close-up shot of the creator holding the Patrick Ta highlighter palette directly to the camera lens.

[06]

Hook template

Steal this for your own video

Remember [product or thing that had a bad reputation]? Not gonna lie, it was kind of a mess.

  • — Remember the original AirPods Max case? Not gonna lie, it was kind of a mess.
  • — Remember the first version of that viral meal-planning app? Not gonna lie, it was kind of a mess.
  • — Remember the old self-checkout system at [store]? Not gonna lie, it was kind of a mess.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The 'Bad Blood' Recall: referencing a known past failure or controversy to establish high stakes and skepticism for the re-trial.

Payoff

The Provisional Verdict: Giving a positive initial rating while reserving the right to change opinion later, maintaining objectivity and trust.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Redemption Arc Review

A skeptical re-evaluation of a previously flawed subject that has undergone a 'fix,' using a step-by-step live test to verify if the improvements are real.

  1. 1

    The Low-Fidelity Disclaimer

    Setting a casual, raw tone (e.g., 'phone dying', 'hungry') to lower production expectations and increase perceived authenticity/honesty.

  2. 2

    The Zero-State Baseline

    Showing the subject before intervention to isolate the effect of the new variable and prove the final result isn't a trick.

  3. 3

    The Primary Stress Test

    Applying the main feature and immediately contrasting it with the memory of the previous failed version to check for 'redemption'.

  4. 4

    The 'Trust Fall' Layer

    Applying a secondary, riskier element (like cream over powder) that previously caused issues or is counter-intuitive, creating a moment of tension.

  5. 5

    The Split-Screen Proof

    Visually comparing the treated side vs. untreated side to validate the subtle differences and prove the product's efficacy.

  6. 6

    The Parasocial Defense

    Briefly addressing a personal criticism or insecurity (e.g., 'people say this doesn't suit me') to strengthen viewer bond and assert confidence.

Themes

  • Product Reformulation
  • Second Chance Review
  • Honest Feedback

Techniques

  • Product Demonstration
  • Direct Address
  • Close-up Application

Trends

  • Testing new makeup releases
  • Brand redemption arcs

Post caption

Patrick Ta Highlighters are back! 🌟 With some formula fixes & ready to glow 🕯️ Trying the shade “Baby” 🩰 a soft pink shimmer ✨ I still need to swatch them all and see if manipulating the cream with the warmth of my finger will change anything or get “goopy” Tbh I didn’t hate these before - but the formula inconsistencies made me not really reach for them. I could be delulu but the shine on this one seemed a bit more glowy than last time.. curious to know exactly what is new about them! Thank you @Patrick Ta Beauty for appreciating honesty, taking feedback and going back to the lab when needed 👏🏼 Excited to see how the rest of the shades perform! #patricktabeauty #reformulated #patricktahighlighter #highlighters #patricktahighlighterduo #rerelease #newmakeup #patricktababy #pinkhighlighter @patrick ta

Transcript

Remember this? Not gonna lie, they were kind of a mess better it looks like Patrick Ta has taken the tier, gone back to the lab and reformulated the highlighters. If you want a full detailed breakdown proper review, let me no. But today my phone is dying and my stomach is running on empty. No, I just want to try one of these to finish up my look today. This is the shade baby and she is stunning. My makeup looks glowy, but I actually don't have any highlighter down right now. I'm gonna top it with the powder out of this duo. This is the Patrick Ta highlighter brush. I'm gonna tap off some excess and just go over where we're already glowing with a little tap. I can see that baby pink shine. I think this is already a much better impression than with the last batch. Let's see if anything happens to the cream when I pick it up with the other side of the brush. It's not looking like anything's happening, but let's tap that over top. That looks really nice. Patrick Ta did design these to be intentionally sheer, so it's not gonna pack a huge punch, but you can see the difference. Look at the side with the baby highlighter and the side without doesn't have that baby pink hue. It's not quite as glowy and mottly. I've had some people tell me recently that pink blush doesn't suit me and it makes me really sad because I love it better time I wear it. I am gonna just keep wearing it. Hopefully my hair doesn't get stuck in the cream over top because that actually does enhance it so much and make it look even prettier. I think I'm gonna like these a lot better. I definitely need to dive deeper better so far so good.

Testing reformulated Patrick Ta highlighters | Viral Hooks