@melinda_melrose
TikTok · Prop Yap
@melinda_melrose Holy moly!!! This is the darkest shade from @Rare Beauty latest liquid contour! I’m in the shade sublime
Trending short videosCreator tests new contour real-time
The edit1 shot · 3 text
Shots Text1:16
Performance
- Views
- 43.3M
- Likes
- 4.4M
- Comments
- 11.7K
- Engagement
- 10.3%
- Outlier
- 10.1×
- Length · 23 Jan 2025
- 1:16
Video #4489 · Prop Yap
Creator tests new contour real-timefrom @melinda_melrose
[01]
Overview
The creator introduces and reviews the new Rare Beauty liquid contour in the shade "Sublime." She shows the product's packaging and applicator, swatches the dark shade on her hand, and then applies it to her face. She demonstrates the blending process in real-time without cuts to show how easily the product melts into the skin, expressing shock and excitement at the seamless, chiseled result.
[02]
Simple outline
- 1Present intimidating product
- 2Demonstrate live, unedited
- 3Deliver ecstatic reaction
- 4Declare specific results
- 5Endorse the entire brand
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 55%
Rare beauty this liquid contour 😱!!
Verbal hook · 30%
Miss Gomez. This contour?
Visual hook · 15%
A close-up shot of the creator speaking expressively to the camera while holding up the makeup product, immediately establishing the video's topic and her enthusiastic tone.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A direct address to the brand's founder, immediately establishing the subject and creating a personal, high-stakes feel.
Payoff
The Brand Coronation. The narrative broadens the endorsement from the single item to the entire brand, positioning the product's success as evidence of the brand's consistent excellence and infallibility ('One thing Rare Beauty gonna do is not miss').
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Gauntlet & Coronation
To prove a product's surprising effectiveness by creating a high-stakes, unedited demonstration of its most intimidating feature, leading to an ecstatic endorsement of both the product and the parent brand.
- 1
The Reveal & The Challenge
Introduce a new or notable item, then immediately highlight its most intimidating or challenging attribute (the extremely dark color) to create a central problem for the video to solve.
- 2
The Live Gauntlet
Commit to a live, unedited demonstration ('No cuts') to prove the item's efficacy under pressure, building viewer trust and suspense for the outcome.
- 3
The Ecstatic Verdict
Deliver an immediate, genuine, and highly emotional positive reaction ('Wow!') the moment the demonstration succeeds, providing a powerful and authentic payoff for the viewer.
- 4
The Strategic Reassurance
Anticipate and directly address the audience's primary skepticism ('Don't let the shade fool you'), reframing the intimidating feature as a surprising strength.
- 5
The Benefit Breakdown
Translate the successful demonstration into clear, concise, and desirable results ('Cut. Cheekbones chiseled.'), explicitly stating the value proposition.
Themes
Techniques
Trends
Post caption
Holy moly!!! This is the darkest shade from @Rare Beauty latest liquid contour! I’m in the shade sublime
Text overlays
title · beginning
Rare beauty this liquid contour 😱!!
contextual · beginning
Shade sublime
contextual · middle
Blending this in real time (No cuts)
Transcript
Miss Gomez. This contour? Selena Gomez. Oh my gosh. Rare Beauty just released a new liquid contour. That is rich. When I tell y'all this shade, literally blend it like like wow. Get into it. Get into it. Get into her. Get into it, honey. Don't let the shade fool you. Do not let the shade fool you. Okay? Cut. Cheekbones chiseled. Yeah. Yeah, miss Gomez. Because one thing Rank Beauty gonna do is not miss. They rank never miss for me. Never. And I'm showing you this in real time. That was real time. This is a contour shade. This is what I'm talking about y'all.