@glossier
Instagram · Quick Hit
@glossier Because life is better in blush ☁️ Join us at our flagship stores on Saturday (LA, Soho, + London) to celebrate the launch of Cloud Paint Plush Blush and receive a complimentary Cloud Paint sketch with your $75 purchase*. Saturday 9/13 12:00 pm - 5:00 pm See you IRL 🙂👋 *T&C’s apply.
Performance
Video #12007 · Quick Hit
[01]
The video showcases Glossier's Cloud Paint blush products by displaying the product packaging, demonstrating application on a model, and using the products to color in sketches. It transitions between product shots, makeup application, and artistic sketches, creating a visually engaging presentation.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Visual hook · 75%
Close-up of a hand applying blush with a pink applicator, creating immediate visual interest and product focus.
[06]
Steal this for your own video
Close-up: a hand uses to create an immediate on .
[07]
The promise the opener makes, and how the video pays it back
Hook
Visual display of the product range in an aesthetically pleasing arrangement.
Payoff
Presenting the finished sketches and the model with the makeup applied, showcasing the final aesthetic result.
[08]
The structural pattern this video runs on
Framework
Product Demonstration with Artistic Integration
Showcasing a makeup product line by integrating it into an artistic process, demonstrating both the product's application and its aesthetic qualities.
Product Introduction
Presenting the range of products available, highlighting different colors and forms.
Artistic Sketch Creation
Showing the initial sketch that will be used for the product demonstration.
Product-to-Art Application
Using the makeup products as paint to color the sketch, demonstrating the product's pigment and texture.
Real-World Application
Applying the makeup products to the face, showing how they look when worn.
Repeat Artistic Application
Repeating the product-to-art application on a second sketch, reinforcing the product's versatility.
Final Product Display
Presenting the finished sketches alongside the makeup products.
Because life is better in blush ☁️ Join us at our flagship stores on Saturday (LA, Soho, + London) to celebrate the launch of Cloud Paint Plush Blush and receive a complimentary Cloud Paint sketch with your $75 purchase*. Saturday 9/13 12:00 pm - 5:00 pm See you IRL 🙂👋 *T&C’s apply.
title · middle
cloud paint plush blush life is better in BLUSH
branding · middle
Glossier.
title · middle
cloud paint plush blush
branding · middle
Glossier.
title · middle
cloud paint plush blush
branding · middle
Glossier.