@glossier
TikTok · 10 Shot
@glossier Been thinking about trying one of our limited edition holiday balms? There is no better time than now 👀 Get 25% off (or 30% off $100+) on all holiday balms at Glossier.com or in-store. Exclusions apply. #glossier #balmdotcom #blackfriday
Performance
Video #15345 · 10 Shot
[01]
The video showcases several different people applying various limited-edition holiday lip balms from the brand Glossier. Through a montage of quick cuts set to music, each person demonstrates a different shade or flavor of the product, while a persistent text overlay announces that the balms are on sale.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 70%
PSA: holiday balms are on sale
Visual hook · 30%
Extreme close-up shots of the product being held and then brought to the lips for application, focusing on the product and the action.
[06]
Steal this for your own video
PSA: is on sale
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct, text-based announcement of a limited-time opportunity or value proposition that frames the entire video and provides a compelling reason to watch.
Payoff
The cumulative effect of seeing multiple satisfying applications across different users, reinforcing the product's universal appeal and the value of the announced opportunity.
[08]
The structural pattern this video runs on
Framework
The Rhythmic Showcase
To rapidly demonstrate a variety of related products or features through a highly repeatable, sensory-focused micro-pattern, framed by a single, urgent call to action.
The Showcase Loop
The video's body consists of multiple repetitions of a consistent micro-pattern, featuring different subjects and product variations to showcase range and maintain visual interest.
Been thinking about trying one of our limited edition holiday balms? There is no better time than now 👀 Get 25% off (or 30% off $100+) on all holiday balms at Glossier.com or in-store. Exclusions apply. #glossier #balmdotcom #blackfriday
informational · throughout
PSA: holiday balms are on sale