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Trending short videosMexican comfort food recipe demonstration
M

@malinda.rocha

Instagram · Speaker address

@malinda.rocha Chile con queso😮‍💨 In honor of Hispanic heritage month I’ve partnered with @hexclad to bring you one of my ultimate comfort foods. #sponsored This is a dish that is common in many Mexican households and has many different variations🥰 Ingredients: Cotija cheese (queso fresco can also be used) 5-6 Roma tomato’s 1 Sliced onion 3 Fresh jalapeños 10 cloves Garlic Small can of tomato sauce Water or broth #hexcladpartner #hexclad #chileconqueso #hispanicheritagemonth #mexicanfood #mexicanrecipes

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Performance

Views
189.5K
Likes
7K
Comments
209
Engagement
3.8%
Outlier
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Video #12015 · Speaker address

Mexican comfort food recipe demonstrationfrom @malinda.rocha

[01]

Overview

The creator demonstrates how to make chile con queso, a Mexican comfort food, sharing her family's recipe and its significance during Hispanic Heritage Month. She chops vegetables, cooks them in a pan, adds cheese, and serves it with beans, emphasizing the dish's personal connection to her heritage and family traditions.

[02]

Simple outline

  1. 1Present heritage dish
  2. 2Share family history
  3. 3Prepare comfort food
  4. 4Taste and reminisce

[03]

Related videos

[04]

Classification

Concepts
Tutorial / How To
Elements
B-Roll CutawayText Overlay

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

✨Chile con queso✨

Verbal hook · 25%

Make some chile con queso.

Visual hook · 30%

Close-up shot of a plate of chile con queso with beans and cheese.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Presents the finished dish and states it's a comfort food not found in restaurants, creating intrigue.

Payoff

Encourages viewers to make the dish, emphasizing its special significance and deliciousness.

[08]

Narrative framework

The structural pattern this video runs on

Framework

Comfort Food Heritage Recipe

A personal recipe is shared to honor Hispanic Heritage Month, connecting the dish to family history and cultural significance.

  1. 1

    Heritage Context

    Establishes the dish's cultural relevance by mentioning Hispanic Heritage Month and family origins in Mexico.

  2. 2

    Family Connection

    Highlights the recipe's intergenerational aspect, linking it to grandma and mom, emphasizing tradition.

  3. 3

    Ingredient Prep

    Demonstrates the preparation of ingredients, including tomatoes, jalapenos, onion, and garlic.

  4. 4

    Cooking Process

    Shows the cooking steps, adding tomato sauce, water, and seasoning, then adding the onion and cheese.

  5. 5

    Cheese Softening

    Instructs to cover and let the cheese soften, warning about disintegration if not careful.

  6. 6

    Dish Presentation

    Presents the finished dish with beans, showcasing the final product.

  7. 7

    Taste and Reflection

    Tastes the dish with a tortilla, expressing comfort and reminiscing about mom and grandma.

Themes

  • Hispanic heritage
  • Family tradition
  • Comfort food

Techniques

  • Cooking
  • Recipe demonstration

Trends

  • Comfort food recipes
  • Hispanic heritage month

Post caption

Chile con queso😮‍💨 In honor of Hispanic heritage month I’ve partnered with @hexclad to bring you one of my ultimate comfort foods. #sponsored This is a dish that is common in many Mexican households and has many different variations🥰 Ingredients: Cotija cheese (queso fresco can also be used) 5-6 Roma tomato’s 1 Sliced onion 3 Fresh jalapeños 10 cloves Garlic Small can of tomato sauce Water or broth #hexcladpartner #hexclad #chileconqueso #hispanicheritagemonth #mexicanfood #mexicanrecipes

Text overlays

  • title · beginning

    ✨Chile con queso✨

Transcript

Make some chile con queso. You won't find this in a restaurant. One of my ultimate comfort foods. It's Hispanic heritage month and my grandma and grandpa came here from Zacatecas, Mexico. I feel like this is a dish that many Hispanic households have a version of. It's just how my family does it. Roughly chop up some tomatoes, some good old jalapenos. We're gonna leave these in slices. Careful what you touch after you touch these. My grandma used to make this, my mom used to make this, and now I make this. So it's really a comfort food for me. Some onions sliced up and a cracked ton of garlic. I'm doing about 10 cloves. You guys already know I'm gonna go in with my hexclad deep saute. Literally my most used rank. Worst, we're gonna add our jalapeno, tomato, and garlic rank cook this until it's just starting to get soft. Gonna add a can of tomato sauce and some water. I did about two and a half cups. We're gonna season with some salt. As this is boiling, I'm gonna add my onion. I like to add the onion a little later because I don't want it to be too soft. Usually, I like a little bit more onion. This was my last onion, and it was small. We're working with it. Now tier part that'll make you not even miss meat in this dish, yes cotija. Drop it in all over. Oh, and cut the heat. You can use queso fresco if you prefer. I like cotija better. Cover it and let the cheese soften slightly, but watch it because it will disintegrate if you're not careful. Just for a few minutes. No simple yes so delicious. With a side of beans, and there you no. Cheese of beans. Oh my god. Literally, like, the most comforting name. This really makes me think of my mom and my grandma. We're both no longer here, but that's why this dish is so special. So make some chile con queso. So good long. I'm a little bit fat.

Mexican comfort food recipe demonstration | Viral Hooks