Viral Hooks
Trending short videosHard choices are right choices
J

@jayshettypodcast

Instagram · Clip

@jayshettypodcast Leave a “YES” below if you want me to DM you my brand new podcast with James Sexton @nycdivorcelawyer 👇 We’re talking about the #1 conversation every couple should have before it’s too late and more 🎙️

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The edit1 shot · 9 text
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Performance

Views
2.4M
Likes
98.3K
Comments
736
Engagement
4.1%
Outlier
5.2×

Video #12095 · Clip

Hard choices are right choicesfrom @jayshettypodcast

[01]

Overview

The video features a man asking for the best love advice, followed by another man explaining that the hard thing to do and the right thing to do are almost always the same. He gives examples of choosing to exercise over sleeping in and sharing difficult truths with a partner.

[02]

Simple outline

  1. 1Pose a question
  2. 2Offer counterintuitive advice
  3. 3Provide relatable examples

[03]

Related videos

[04]

Classification

Format
Elements
Jump CutText Overlay

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 25%

best advice

Verbal hook · 70%

What's the best love advice you've ever heard or received or given?

Visual hook · 5%

Close-up shot of a man with striking blue eyes speaking directly to the camera.

[06]

Hook template

Steal this for your own video

What’s the best [topic] advice you’ve ever [received, given, or heard]?

  • — What’s the best career advice you’ve ever received, given, or heard?
  • — What’s the best parenting advice you’ve ever received, given, or heard?
  • — What’s the best money advice you’ve ever received, given, or heard?

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Posing a question about the best love advice to engage the audience.

Payoff

Summarizing the advice by reiterating the importance of doing the hard thing.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Hard Truth Revelation

Presenting a challenging but ultimately rewarding perspective on love and relationships.

  1. 1

    The Inquiry

    Initiating the conversation by asking for the best love advice.

  2. 2

    The Core Principle

    Stating the central idea that the hard thing and the right thing are often the same.

  3. 3

    The Elaboration

    Expanding on the principle by explaining its relevance in decision-making.

  4. 4

    The Physical Example

    Illustrating the concept with the example of choosing between sleeping in and exercising.

  5. 5

    The Relational Example

    Providing a relationship-specific example about sharing difficult truths with a partner.

Themes

  • relationships
  • self-improvement
  • making difficult choices

Techniques

  • jump cuts
  • direct address

Trends

  • podcast clips
  • motivational content

Post caption

Leave a “YES” below if you want me to DM you my brand new podcast with James Sexton @nycdivorcelawyer 👇 We’re talking about the #1 conversation every couple should have before it’s too late and more 🎙️

Text overlays

  • title · beginning

    best

  • title · beginning

    advice

  • title · beginning

    received

  • title · beginning

    given?

  • informational · middle

    hard

  • informational · middle

    the right

  • informational · middle

    are

  • informational · middle

    same

  • informational · middle

    thing.

Transcript

What's the best love advice you've ever heard or received or given? The hard thing to do and the right thing to do are almost always the same thing. Mhmm. That that anytime you're confronted with with a choice, that the harder thing is usually the right thing. It's easier to sleep in than to exercise, but it might be the right thing to exercise. It's easier to just hold your tongue and not share with your partner something that needs to be shared, but the right thing to do is to do the hard thing. So the hard thing to do and the right thing to do are almost always the same thing.