@rarebeauty
Instagram · Quick Hit
@rarebeauty From concept sketches of an intentional bottle shape to the twist-to-lock cap, every element of Rare Eau de Parfum was custom designed with accessibility in mind. Our first fine fragrance with notes of caramel, vanilla, and sandalwood launches August 7 only @sephora, @sephoracanada, Sephora @kohls, and rarebeauty.com.
Performance
Video #12266 · Quick Hit
[01]
The video shows the manufacturing process of Rare Beauty perfume, from the initial filling of the bottles to the application of the caps and final packaging. The video provides a behind-the-scenes look at the production of the perfume.
[02]
[03]
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1.4MAesthetic showcase of product abundance@rarebeauty · Brand Showcase
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8.1M8.7×Teaser showing new product packaging@rarebeauty · Hype Teaser
43.3M10.1×Creator tests new contour real-time@melinda_melrose · Product Demo
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3.7M23.1×Skincare product creation process@glowrecipe · Process
4.2M5.2×Matte to glossy lip transformation@rarebeauty · Before/After Transformation
385.6KCreator demos and reviews blush.@rarebeauty · Product Demo[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 75%
pov you're a Rare Beauty perfume on it's way to it's new home 🥺
Visual hook · 25%
Close-up shot of a Rare Beauty perfume bottle being processed by a machine.
[06]
Steal this for your own video
POV: You’re a on your way to .
[07]
The promise the opener makes, and how the video pays it back
Hook
Show automated machinery working on product.
Payoff
Show the final product neatly arranged and ready for distribution.
[08]
The structural pattern this video runs on
Framework
Product Manufacturing Journey
Show the step-by-step process of a product being manufactured, from initial assembly to final packaging.
Initial Assembly
Demonstrate the automated process of assembling the product's core components.
Component Integration
Show the addition of key parts to the product using automated machinery.
Capping Process
Show the automated process of placing the cap on the product.
Final Product Conveyance
Show the completed product moving along a conveyor belt.
Batch Presentation
Show a large quantity of the finished product ready for packaging.
From concept sketches of an intentional bottle shape to the twist-to-lock cap, every element of Rare Eau de Parfum was custom designed with accessibility in mind. Our first fine fragrance with notes of caramel, vanilla, and sandalwood launches August 7 only @sephora, @sephoracanada, Sephora @kohls, and rarebeauty.com.
title · throughout
pov you're a Rare Beauty perfume on it's way to it's new home 🥺