@rarebeauty
Instagram · 10 Shot
@rarebeauty It’s here (!!) Meet @rarebeauty’s NEW True to Myself Natural Matte Longwear Foundation ($38 USD) —a self-priming and self-setting formula that blurs and smooths, keeping your skin looking like your best without extra steps. Apply it with the NEW Soft Touch Makeup Blending Sponge ($16 USD) for customizable coverage and a seamless finish. Shop the duo exclusively on the @sephora app starting today, April 1.
Performance
Video #23359 · 10 Shot
[01]
The video is a fast-paced, visually driven promotional montage introducing Rare Beauty's new True to Myself Natural Matte Longwear Foundation. It opens with an extreme close-up of the product pump, then rapidly cuts through a series of aesthetic product shots, a grid displaying all 48 available shades, and diverse models applying the foundation with sponges and brushes. The narrative is entirely driven by on-screen text overlays highlighting key features like 'self-sets' and 'moves with you,' culminating in an 'AVAILABLE NOW' call to action.
[02]
[03]
4.4M657.1×High-energy luxury foundation product commercial@diorbeauty · Brand Showcase
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2.2M127.4×Aesthetic makeup foundation swatch montage@kikomilano · Product Demo
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4.3M653×High-energy luxury foundation product showcase@diorbeauty · Product Promo
1.7M269.1×Models choose between two foundations@diorbeauty · Product Showcase
2.2M126×Romantic movie trailer product launch@kikomilano · Product Promo
8.1M8.7×Teaser showing new product packaging@rarebeauty · Hype Teaser
11.2M8.4×Foundation review with confidence message@monetmcmichael · Product Demo
43.3M10.1×Creator tests new contour real-time@melinda_melrose · Product Demo
7.1M26.4×Close-up aesthetic product reveal@rarebeauty · Showcase[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 35%
Unlock Rare Beauty's new matte foundation
Visual hook · 65%
Extreme close-up of a finger pressing the aesthetic, soft-pink pump of the foundation bottle, creating immediate product intrigue and visual satisfaction.
[06]
Steal this for your own video
Extreme close-up of a finger pressing the on a , cutting immediately to .
[07]
The promise the opener makes, and how the video pays it back
Hook
Macro-level visual of the product's core mechanism or packaging being activated, paired with an enticing text prompt to 'unlock' or discover the item.
Payoff
A clean, hero shot of the product returning to the initial aesthetic, paired with a direct, urgent call-to-action indicating immediate availability.
[08]
The structural pattern this video runs on
Framework
The Rapid-Fire Product Premiere
A high-paced, visually-driven sequence that introduces a new product by immediately showing its mechanism, proving its scale, demonstrating its use, and concluding with an urgent availability call-to-action.
The Scale Showcase
A visually satisfying, wide-angle or grid shot proving the product's variety, inclusivity, or scale to establish mass appeal.
The Action Sequence
Rapid cuts of the product being actively used or applied by diverse subjects to prove versatility and ease of use.
The Benefit Declaration
Close-up shots of the final result paired with punchy, fast-paced text overlays highlighting the primary unique selling propositions.
It’s here (!!) Meet @rarebeauty’s NEW True to Myself Natural Matte Longwear Foundation ($38 USD) —a self-priming and self-setting formula that blurs and smooths, keeping your skin looking like your best without extra steps. Apply it with the NEW Soft Touch Makeup Blending Sponge ($16 USD) for customizable coverage and a seamless finish. Shop the duo exclusively on the @sephora app starting today, April 1.
title · beginning
Unlock Rare Beauty's new matte foundation
informational · middle
48 shades
informational · middle
and self-sets!
informational · middle
A matte foundation that moves with you.
call-to-action · end
AVAILABLE NOW