@shaneohgolfs
Instagram · Talking Head Edit
@shaneohgolfs Topgolf ONCE WAS incredible for the game of Golf. Allowing EVERYONE to experience it, but recently has declined… WHY? #golf #golfstagram #golfing #golfaddict #golfers #golfswing #golftips #golfcoach #fyp
Performance
Video #12286 · Talking Head Edit
[01]
The speaker discusses Topgolf's rise and fall, highlighting its acquisition by Callaway and subsequent decline in value. He uses graphs and news articles to support his analysis, concluding that Callaway invested in a trend rather than a sustainable business. He asks for viewers' thoughts on the matter.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
This is NOT GOOD 😳
Verbal hook · 50%
Topgolf has experienced the worst fall off we've ever seen in the sports industry.
Visual hook · 5%
Image of Topgolf building over a golf course
[06]
Steal this for your own video
has experienced the worst we've ever seen in .
[07]
The promise the opener makes, and how the video pays it back
Hook
Present a shocking statement about a company's decline to grab attention.
Payoff
Solicit audience opinions and thoughts on the presented problem.
[08]
The structural pattern this video runs on
Framework
The Rise and Fall
A company experiences rapid growth, followed by a significant decline due to changing market conditions or strategic missteps.
The Initial Claim
Assert a negative trend or problem related to the subject.
The Success Story
Showcase the company's initial success and positive impact.
The Acquisition Highlight
Emphasize the company's value through a major acquisition.
The Expansion Showcase
Illustrate the company's rapid growth and global reach.
The Decline Revelation
Reveal the company's financial decline through a graph.
The Trend Explanation
Explain the underlying reason for the company's decline.
The Loss Confirmation
Confirm the financial loss through a sale announcement.
Topgolf ONCE WAS incredible for the game of Golf. Allowing EVERYONE to experience it, but recently has declined… WHY? #golf #golfstagram #golfing #golfaddict #golfers #golfswing #golftips #golfcoach #fyp
title · beginning
This is NOT GOOD 😳
branding · beginning
TOPGOLF
informational · beginning
TOP GOLF HAS
informational · beginning
EXPERIENCED THE WORST
informational · beginning
FALL OFF
informational · beginning
WE'VE EVER SEEN
informational · beginning
IN THE SPORTS
informational · beginning
INDUSTRY.
informational · beginning
WAS SO GREAT
informational · beginning
FOR THE GAME
informational · beginning
THEY PUT A
informational · beginning
MODERN TWIST ON
informational · beginning
THE EVERYDAY DRIVING
informational · beginning
TECHNOLOGY.
informational · beginning
HANG OUT WITH
informational · beginning
FRIENDS, EAT,
informational · beginning
DRINK. IT WAS
informational · beginning
SO VALUABLE TO
informational · middle
SO MUCH SO
informational · middle
THAT CALLAWAY, ONE
informational · middle
OF THE WORLD'S
informational · middle
LARGEST GOLF BRANDS,
informational · middle
ACQUIRED TOP GOLF
informational · middle
IN 2020 FOR
informational · middle
$2 BILLION.
informational · middle
TOP GOLF GREW
informational · middle
RAPIDLY.
informational · middle
THEY STARTED IN
informational · middle
THE UNITED KINGDOM
informational · middle
AND TODAY HAVE
informational · middle
OVER 100 LOCATIONS
informational · middle
WORLDWIDE.
informational · middle
DECLINE OF TOP
informational · middle
GOLF OVER THE
informational · middle
LAST FIVE YEARS
informational · middle
HAS LED TO
informational · middle
REALIZATION THAT THEY
informational · middle
INVESTED INTO A
informational · middle
ULTIMATELY LEADING THEM
informational · middle
TO SELLING 60%
informational · middle
OF TOP GOLF
informational · middle
CALLAWAY, TO A
informational · middle
PRIVATE EQUITY FIRM
informational · middle
FOR A MAJOR
informational · middle
LOSS.
informational · end
EXPLAINS TOP GOLF
informational · end
OFF PROBLEM PERFECTLY.
informational · end
THEY GET CUSTOMERS
informational · end
ONE TIME AND
informational · end
THEN NEVER GET
informational · end
AND I THINK
informational · end
WHY.
informational · end
BUT I WANNA
informational · end
HEAR YOUR THOUGHTS.
Topgolf has experienced the worst fall off we've ever seen in the sports industry. A company that was so great for the game of good. They put a modern twist on the everyday driving range with new technology, a place to hang out with friends, eat, drink. It was so valuable to the game. So much so that Callaway, one of the world's largest golf brands, acquired Topgolf in 2020 for $2,000,000,000, billion with a b. Topgolf grew rapidly. They started in The United Kingdom in the year 2000 and today have over 100 locations worldwide. Also, if you like golf content like this, make sure you're following. But the rapid decline of Topgolf over the last five years has led to Callaway's realization that they invested into a rank, ultimately leading them to selling 60% of Topgolf Callaway to a private equity firm for a major loss. And this graph explains Topgolf's problem perfectly. They get customers in the door one time and then never get them bad. And I think we all know why, but I wanna hear your thoughts.