@juliansayin
Instagram · Quick Hit
@juliansayin Postseason calls for big plays with @drpepper and @wingstop, had to get the play card out #ad #WingstopPartner
@juliansayin
Instagram · Quick Hit
@juliansayin Postseason calls for big plays with @drpepper and @wingstop, had to get the play card out #ad #WingstopPartner
Performance
Video #12313 · Quick Hit
[01]
A young man enters Wingstop and orders wings. He asks what else his friends want, and a Wingstop employee holds up a sign with a Dr. Pepper combo meal. The man orders the combo, receives his food, and the employee dances with a chicken wing.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 45%
I'll do a 30 piece cajun original hot and garlic parm.
Visual hook · 55%
Man walks through Wingstop door, Dr. Pepper logo on shirt.
[07]
The promise the opener makes, and how the video pays it back
Hook
Customer enters Wingstop, establishing the setting.
Payoff
Customer receives their complete order, resolving the problem.
[08]
The structural pattern this video runs on
Framework
The Menu Reminder
A customer forgets part of their order, and a Wingstop employee reminds them of the Dr. Pepper combo.
The Initial Order
Customer places a partial order, setting up the problem.
The Moment of Forgetfulness
Customer pauses, indicating they've forgotten something.
The Visual Cue
Employee presents a visual reminder of the combo deal.
The Realization
Customer recognizes the forgotten item.
The Added Item
Customer adds the missing item to their order.
Postseason calls for big plays with @drpepper and @wingstop, had to get the play card out #ad #WingstopPartner
contextual · beginning
WINGSTOP
contextual · beginning
NOVEMBER 20, 12:28PM
branding · end
Ad
title · end
WINGSTOP IS HERE
I'll do a 30 piece cajun original hot and garlic parm. Wait, what else do they want? Oh, that's right. Let me get a 10 piece lemon pepper with fries and a Doctor Better, please.