@viewerslikemepbs
Instagram 路 Yap
@viewerslikemepbs Listen to Laura Linney and support @pbs! But also listen to @sarahkatesilverman because it was really her the whole time 馃か #pbs #ilovepbs #sarahsilverman #viewerslikemepbs #viewerslikeyou
@viewerslikemepbs
Instagram 路 Yap
@viewerslikemepbs Listen to Laura Linney and support @pbs! But also listen to @sarahkatesilverman because it was really her the whole time 馃か #pbs #ilovepbs #sarahsilverman #viewerslikemepbs #viewerslikeyou
Performance
Video #12401 路 Yap
[01]
Laura Linney, with Sarah Silverman's voice, advocates for PBS, sharing how it influenced her childhood and emphasizing its importance for providing unbiased news and fostering empathy. She recounts growing up with Sesame Street and Mister Rogers, highlighting their positive impact, and urges viewers to support PBS.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook 路 45%
I'm Laura Linney and
Verbal hook 路 50%
I'm Laura Linney, and this is Masterpiece Better.
Visual hook 路 5%
Close-up shot of Laura Linney with a plant in the background.
[07]
The promise the opener makes, and how the video pays it back
Hook
Introduce self and affiliation to establish credibility.
Payoff
Reiterate the importance of the affiliated entity and its values.
[08]
The structural pattern this video runs on
Framework
The Nostalgic Advocacy
Leveraging personal nostalgia to advocate for a cause.
The Concern Statement
Express concern about the potential loss of the affiliated entity.
The Personal Connection
Establish a personal connection to the affiliated entity through childhood memories.
The Radicalization Anecdote
Humorously frame positive values learned from the affiliated entity as 'radicalizing'.
The Anger Management Memory
Share a specific memory highlighting the positive impact of the affiliated entity.
The High School Re-Discovery
Describe a rediscovery of the affiliated entity in adolescence, emphasizing its continued relevance.
The Adult Appreciation
Explain the continued importance of the affiliated entity in adulthood.
Listen to Laura Linney and support @pbs! But also listen to @sarahkatesilverman because it was really her the whole time 馃か #pbs #ilovepbs #sarahsilverman #viewerslikemepbs #viewerslikeyou
title 路 beginning
I'm Laura Linney and
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this is Masterpiece Theater
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Gee I hope we
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don't lose PBS
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I'm everything I am
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because of PBS
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you know I
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I grew up on
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Sesame Street and
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Mister Rogers
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and
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they radicalized me yeah
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they taught me dangerous
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things like um
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caring about your neighbor
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and empathy and kindness
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and
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oh boy
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this is really really
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scary inclusion and
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taking care of each
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other and what to
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do with my anger
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when I didn't know
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my anger
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I remember Mister Rogers
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looking right through the
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right at me and
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he said Sarah
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he didn't say Sarah
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but he said
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no one is qualified
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to be you but
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you
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and I believed him
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and then even in
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high school
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I hadn't seen Sesame
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Street or
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Mister Rogers
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stuff
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but then it was
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on before school
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I watched it back
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to back
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I Learned all over
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again I guess that's
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what art is
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a whole new way
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and it like blew
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my mind
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and uh
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you know and as
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I watch PBS News
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Hour because um
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I care about the
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truth and so do
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and they report it
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even if it's inconvenient
I'm Laura Linney, and this is Masterpiece Better. Gee, I hope we don't lose PBS. I'm everything I am because of PBS. You no? I I grew up on Sesame Street and better Rogers, and, and they radicalized me. Yeah. They taught me dangerous things like, caring about your neighbor and empathy and kindness and, oh, boy. This is really, really scary. Inclusion and, taking care of each other and what to do with my anger when I didn't know what to do with my anger. I remember mister Rogers looking right through the camera right at me, and he said, Sarah he didn't say Sarah, but he said, no one is qualified to be you better you. And I believed him. And then, even in high school, I hadn't seen Sesame Street or Better Rogers because that was kid stuff, but then it was on before school. I watched it back to back. I learned all over again. I guess that's what art is. I saw it in a whole new way, and it, like, blew my mind. And, you no, and as an adult, I watch PBS NewsHour because, I care about the truth and so do they, and they report it even if it's inconvenient.