@hbomax
Instagram · Skit
@hbomax Checking in under Mary Todd Lincoln. Oh, Mary! is coming to HBO Max in 2027.
@hbomax
Instagram · Skit
@hbomax Checking in under Mary Todd Lincoln. Oh, Mary! is coming to HBO Max in 2027.
Performance
Video #41567 · Skit
[01]
The creator, dressed as the 19th-century character Mary Todd Lincoln, emerges from an elevator into a modern HBO office. They interact with receptionists (played by Sarah Jessica Parker and Cynthia Nixon), asking to perform their play and comically refusing a glass of water before walking off, concluding with a promotional title card for their show.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Visual hook · 100%
An elevator door opens to reveal a person in an elaborate, oversized 19th-century black dress and hairstyle, creating immediate visual contrast and intrigue.
[06]
Steal this for your own video
An elevator opens to reveal someone dressed as stepping into a — without explanation.
[07]
The promise the opener makes, and how the video pays it back
Hook
An environmental cue (an elevator ding and opening doors) creates anticipation for the reveal of a central character.
Payoff
A final graphic or title card is revealed, which recontextualizes the entire preceding scene as a promotion for a product, show, or event.
[08]
The structural pattern this video runs on
Framework
The Absurdist Trojan Horse
An out-of-place character is introduced into a mundane, everyday setting. The humor arises from the normal reactions of the environment to the absurd element, culminating in a punchline and a final reveal that recontextualizes the entire scene as a promotion.
The Anomaly Introduction
A character who is comically out of place is introduced into a mundane environment, immediately establishing a fish-out-of-water premise.
The Absurd Proposition
The anomalous character makes a request that is bizarre in context but delivered with complete sincerity.
The Normalizing Counterpoint
A secondary character reacts to the absurd proposition with complete normalcy, heightening the comedy through contrast.
The Pattern Interrupt
Just as the initial interaction concludes, a secondary character re-engages the protagonist, creating a new, unexpected beat.
The Mundane Gesture
The secondary character performs a standard, polite social gesture (e.g., offering a drink, asking a simple question).
The Comedic Rejection
The protagonist responds to the mundane gesture with a curt, strange, or unexpectedly blunt refusal, serving as the scene's primary punchline.
The Bystander's Verdict
A third party delivers a dry, observational line that ironically comments on the absurdity of the protagonist.
Checking in under Mary Todd Lincoln. Oh, Mary! is coming to HBO Max in 2027.
title · end
The Broadway Sensation
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The Broadway Sensation Comes to HBO
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HBO ORIGINAL "OH, MARY!" 2027 HBO max
Hello. I would like to do my play here, please. Sure. Just down the hall to the right. Down the hall to my right? Yep. Thank you. Oh, wait. Would you like some water? No. I wouldn't eat. That'll be nice to have you around.