The creator analyzes a golf resort hotel in Tuscany that is for sale. He begins by describing the property's features, such as its 18-hole golf course and location, then assesses its current underperformance. He then outlines a detailed, multi-step business plan to increase revenue, including redesigning the hotel, improving the online presence, upgrading amenities, and shifting the sales strategy, before revealing the property's surprisingly low auction price and providing a call-to-action for interested viewers.
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An 18-hole golf resort with a boutique hotel in the heart of Tuscany, and it’s heading to auction for the 4th time.
Set across 56 hectares of olive groves and rolling hills, this property includes:
• A historic villa (Villa Galeotti) converted into 9 guest rooms and suites
• Full clubhouse with bar, dining areas, and locker rooms
• A swimming pool hidden between the trees
• A private chapel on site for weddings
• Practice range, lakes for irrigation, and wellness facilities
Location? Just 45 minutes to Florence, under an hour to Pisa and Lucca. Central Tuscany doesn’t get more strategic.
Now here’s where it gets wild:
This place was once appraised at €9.6M. At the first auction in 2024, the bidding started at €7.68M. Then it dropped to €5.76M, then €4.32M… and now the minimum bid is just €3.24M for the October 2025 auction.
That’s €3.24M for a full golf resort and hotel in Tuscany.
Right now it’s underperforming, but the upside? Huge. Packages, retreats, weddings, international golf tourism, this could be a revenue machine** if run right.
Who’s ready to own Tuscany’s most undervalued golf resort? #hotels #hotelforsale #golf
Transcript
This freaking hotel is for sale. Let's do the math. It's an insane golf resort with nine rooms, an 18 hole golf course spread over 56 beautiful hectares. You're literally golfing in between the olive trees in Tuscany and I'll share the insane price at the end of the video, but first let's discuss what makes it special. The location is absolute gold. You're forty five minutes away from Pisa and under one hour into both Florence and the beach. And now I know I usually give Tuscany quite a hard time in my videos, but come on, even I can't ignore an 18 hole golf course in between the olive trees. So is it a moneymaker right now? Definitely not. My gut feeling is that tier max is doing around 5 to 600 per year. So this is how I would turn it into a moneymaker. First of all, we're gonna redesign the hotel, remove the good pro shop and the spa to add another four to five rooms, and combine the lobby and the clubhouse rank turn it into a lively cafe. This will generate at least another €400,000 in revenue. Number two is fix the online presence. Starting with a website, worse currently they're using the same four photos everywhere on the site. Launch a clean and fast website with a great booking engine, such as my personal favorite Namaste, which is used by nearly every single French luxury hotel out there. Now add booking.com rank Expedia and push on metasearch. This will add another 3 to €400,000 in revenue. And no, create a proper luxury pool deck because the views from the pool are absolutely fantastic, but the area around it just looks very sad. Yes, it will cost another 70 k, but now guests will relax over here and spend some FNB revenue. Now tier gonna sell packages instead of tier times. I'm thinking stay and play boys weekends, paying around €2,000 a person. Morning tier holes, afternoon padel, and vineyard dinners, and then DJ Steve back at the clubhouse. No, go all in on partnerships and marketing and then focus heavily on Scandinavia, UK and American worse, because here you can golf all the year through, which is not the case in Scotland. So do all that and you're looking at a revenue of around 3 to €4,000,000 per year. No, what's the price of the property? Tier being sold through an auction with a starting bid of only €3,200,000. This is insane because it was valued €9,600,000. Interested? Comment hotel listing and I'll send you the details.
