@jennalitner
Instagram · Prop Yap
@jennalitner my makeup routine that lasts 26.2 miles (and an upset stomach) contour / cream blush: @hauslabs cream blush: @rhode powder blush: @narsissist powder bronzer / lip liner: @makeupforever setting sprays: @milkmakeup @onesize eyebrow gel: @anastasiabeverlyhills mascara: @maybelline setting powder: @charlottetilbury lip stain: @wonderskin #makeuphacks #runningmakeup #racedayready #nycmarathon
Performance
Video #14238 · Prop Yap
[01]
The creator demonstrates her step-by-step makeup routine designed to last through a marathon. She begins by explaining the need for long-wear makeup, then applies contour, a peel-off lip stain, and a custom-mixed cream blush. She concludes the first part of her routine by applying a hydrating setting spray, explaining its benefits for endurance.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
I LOVE A DEWY LOOK THE MARATHON DOES NOT
Verbal hook · 40%
I love the dewy look for you. The marathon does not.
Visual hook · 5%
A medium close-up of the creator speaking directly to the camera, wearing a vibrant pink top that creates a strong color pop, combined with large, bright yellow text overlays.
[07]
The promise the opener makes, and how the video pays it back
Hook
An opening statement that creates a conflict between a desired outcome and a challenging reality, immediately establishing the video's core problem.
Payoff
A cliffhanger that shows the result of the initial phase but explicitly states that another critical step is coming, creating anticipation for a continuation or Part 2.
[08]
The structural pattern this video runs on
Framework
The Proven Method Tutorial
Establishing credibility by proving a solution to a high-stakes problem works *before* revealing the step-by-step method, which includes unique 'insider' techniques to build authority.
The Credibility Claim
Validating the creator's authority by presenting a high-stakes scenario and offering definitive proof that their method succeeded, compelling the viewer to learn the 'how'.
The Foundational Step
Beginning the tutorial with the first core component of the solution, naming the specific tool/product used to ground the process in tangible action.
The Personality Injection
Introducing a unique or visually interesting element to the process that reflects the creator's personal style, making the tutorial more memorable and distinct.
The Expert Mixology
Revealing a non-obvious technique that involves combining multiple products to create a superior, custom result, positioning the creator as an expert with insider knowledge.
The Mid-Process Seal
Executing a crucial 'lock-in' step partway through the process, framing the method as a deliberate, multi-layered system rather than a simple sequence.
my makeup routine that lasts 26.2 miles (and an upset stomach) contour / cream blush: @hauslabs cream blush: @rhode powder blush: @narsissist powder bronzer / lip liner: @makeupforever setting sprays: @milkmakeup @onesize eyebrow gel: @anastasiabeverlyhills mascara: @maybelline setting powder: @charlottetilbury lip stain: @wonderskin #makeuphacks #runningmakeup #racedayready #nycmarathon
title · beginning
I LOVE A DEWY LOOK
title · beginning
THE MARATHON DOES NOT
I love the dewy look for you. The marathon does not. I'm going to walk you through my makeup routine that lasted me through my most recent race, which was the Chicago marathon. Rank think some of you probably saw how that went for me. Be well for it. What I can tell you is that it did not move. How'd I do that? I'm gonna show you. I like to start off with contour. I'm going in with the House Labs Precision Sculpt Shaping Balm, the shade Angle. I'm obsessed with this at the moment. It's like the perfect cool tone because I'm not super tan anymore. A lot of you already know that I love to wear a lip when I run. I'm gonna use the Wonder Skin in the shade Charming for blush, my favorite part of my makeup routine. I've been really enjoying mixing two together. So, this is House Labs in glassy watermelon. And then, I have been loving Good in toasted teddy. So, basically, just mix them together on my hand because I find that it's much easier to apply them this way. Now that we have the base down, we're gonna go in with our first round of setting spray. I'm going to use the Milk Hydro Grip. The reason I like this one, my face is going to be soaking wet. I'm going to set it.