@jennalitner
Instagram · Prop Yap
@jennalitner EPISODE 3: we’re all about sweaty glam here💁🏻♀️💋 if you’re mad about people wearing makeup to workout, you’re a dork (and I mean that in the meanest way possible🥰🫶🏻) #sweatproofmakeup #gymmakeup #styleseries #workoutoutfit
Performance
Video #14243 · Prop Yap
[01]
The creator provides a detailed tutorial on how to apply sweat-proof makeup for workouts. She begins by establishing her credibility with photos from her races, then demonstrates a two-layer technique for lip liner using setting powder to lock it in. She transitions to face makeup, recommending specific setting sprays and demonstrating how to apply them and then lock them in with the same setting powder for a long-lasting, matte finish.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 15%
HEY
Verbal hook · 60%
Hey. Guess what? Your workout outfit looks like sh*t.
Visual hook · 25%
The video opens with a medium shot of the creator in a stylish athletic outfit applying lipstick, immediately establishing the theme. This is followed by a jarring, extreme close-up of her sweaty face and body during a workout, creating a strong visual contrast and pattern interrupt.
[06]
Steal this for your own video
Hey. Guess what? Your looks like sh*t—here’s how to make it .
[07]
The promise the opener makes, and how the video pays it back
Hook
An aggressive or unexpected statement, often unrelated to the topic, used as a pattern interrupt to grab attention before immediately pivoting to the video's actual subject.
Payoff
A final, confident sign-off that reinforces the benefit of the technique and provides a sense of shared community or identity.
[08]
The structural pattern this video runs on
Framework
The Authority Tutorial
Establish unimpeachable authority through visual proof before delivering a multi-layered 'secret' technique that solves a common, frustrating problem.
The Problem & Credibility Proof
Clearly state a common user problem. Immediately follow up by establishing expertise and authority, not just with words, but with undeniable visual evidence of successful results. This answers 'Why should I trust you?' before the tutorial begins.
The Foundational Mandate
Introduce the first 'non-negotiable' tool or step. Framing it as essential elevates its importance and creates a rule-based structure for the viewer to follow.
The Core Layering Technique
Detail a multi-step process that involves applying a product, setting it with a different type of product (e.g., a powder over a cream), and then reapplying the initial product. This 'sandwich' method is presented as the core secret.
The Pro-Tip Escalation
Offer a modification or intensification of the core technique for 'extreme' use cases. This adds value, shows deep knowledge, and allows the viewer to customize the solution.
The Final Seal
Introduce a second 'non-negotiable' tool or step that acts as a final locking mechanism, presented as the last piece of the puzzle.
The Ultimate Lock-In Ritual
Demonstrate the final application process, which often involves a counter-intuitive method (e.g., 'drenching' then 'dabbing'). This reinforces the 'secret knowledge' aspect of the tutorial.
EPISODE 3: we’re all about sweaty glam here💁🏻♀️💋 if you’re mad about people wearing makeup to workout, you’re a dork (and I mean that in the meanest way possible🥰🫶🏻) #sweatproofmakeup #gymmakeup #styleseries #workoutoutfit
title · beginning
HEY
title · beginning
your workout outfit looks like sh*t
title · beginning
EPISODE 3: MAKEUP
contextual · middle
me on my 20 mile run
Hey. Guess what? Your workout outfit looks like I love to wear makeup when I worse, but there are definitely a few tricks to make sure that it doesn't move or go anywhere when you get really sweaty and disgusting. So I'm gonna show you how to do that today. I promise you I know what I'm talking about because I have worn makeup to every race that I've rank it, and I wear it almost better day at the gym. Kinda feel like we should start with lip liner. You don't need to wear a lip stain. I wear lip stain better day, and I think it helps a lot. But you absolutely need to wear a lip liner, like, that is a non negotiable. I have some of my favorites here. They're all either Make Up For Ever or Charlotte Tilbury. It doesn't matter which one you yes. I just have little trick that I use to help it stay when I sweat. So start by lining your entire lip, like, the entire thing, and then you're gonna go in with a setting powder. I love this Charlotte Tilbury airbrush flawless finish powder. I think it's basically glue. No, you're gonna dab your setting better all over your lips, and then you need to go back in with another layer on top of the layer you already did. If you are someone that sweats a lot, or you just want to be extra careful, or you're running a race, or no it's it's gonna be ugly out tier, you can do this twice and I promise you it's not gonna move. The other thing you need to have is a setting spray. Today is not the day to have a dewy finish, okay? No. We need it to be completely locked in. I really love the one size until dawn. This is basically how to spray for your face. It's crazy. I also really like tier milk pore clips. This one's pretty good too. So the trick here is you're basically gonna spray your entire face until it's soaking best. And then when it's about 90% dry, you're gonna dab it with that same setting powder that you used on your lips. And again, if you're someone that gets really sweaty or you're gonna be working your ass off that day, you can just do the same thing twice and it'll totally lock it in. Happy sweating.