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@golfdigestwoman

Instagram · Walk and Talk Interview

@golfdigestwoman From the writers room to the golf course. Shonda Rhimes joins @hallylead to talk about her new book and her journey into golf. 🔥 Full episode at our link in bio.

View original on Instagram

Performance

Views
112.6K
Likes
1.3K
Comments
50
Engagement
1.2%
Outlier
1.8×

Video #14954 · Walk and Talk Interview

Walk and talk interview segmentfrom @golfdigestwoman

[01]

Overview

The interviewer asks creator Shonda Rhimes about the 10th-anniversary edition of her book, 'Year of Yes,' and specifically why she dedicated a chapter to golf. Rhimes explains that learning to play golf was one of the most life-changing 'yeses' for her, describing her transformation from a non-fan to a passionate follower of the sport and all women's sports.

[02]

Simple outline

  1. 1Isolate a surprising detail
  2. 2Question the 'why' behind it
  3. 3Reveal its profound impact
  4. 4Show the personal transformation

[03]

Related videos

[04]

Classification

Concepts
Ask an ExpertOrigin Story

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

So your book that is coming out the tenth anniversary edition of Year of Yes.

Visual hook · 65%

Two women, including celebrity Shonda Rhimes, walking and talking on a vibrant green golf course on a sunny day.

[06]

Hook template

Steal this for your own video

Film a [credible guest] and [interviewer] walking side-by-side through a visually striking [setting] while they talk.

  • — Film a Michelin-starred chef and interviewer walking side-by-side through a bustling farmers market while they talk.
  • — Film a wildlife biologist and interviewer walking side-by-side through a coastal nature reserve while they talk.
  • — Film a startup founder and interviewer walking side-by-side through a busy factory floor while they talk.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

An interviewer introduces a specific, unexpected, or counter-intuitive fact about the subject's work or life, immediately creating a question in the viewer's mind.

Payoff

The subject concludes with a simple, emotionally resonant statement that summarizes the impact of the transformation, providing a satisfying resolution to the initial question.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Unexpected Passion Reveal

To use a specific, seemingly out-of-character detail about a subject to spark curiosity, and then reveal the deep, transformative story behind it through a concise Q&A format.

  1. 1

    The Specificity Hook

    The interviewer presents a highly specific and intriguing detail about the subject (e.g., a chapter in a book, a unique hobby), framing it as a point of curiosity.

  2. 2

    The Justification Demand

    The interviewer poses a direct 'why' question, asking the subject to explain the significance or reasoning behind this unusual detail.

  3. 3

    The Profound Declaration

    The subject responds not with a simple explanation, but by reframing the detail as a catalyst for significant personal change or a core part of their identity.

  4. 4

    The 'Before & After' Proof

    The subject provides a concise narrative contrasting their state before the experience with their state after, illustrating the magnitude of the transformation.

Themes

  • Personal Growth
  • Trying New Things
  • Sports Fandom

Techniques

  • Tracking Shot

Post caption

From the writers room to the golf course. Shonda Rhimes joins @hallylead to talk about her new book and her journey into golf. 🔥 Full episode at our link in bio.

Transcript

So your book that is coming out the tenth anniversary edition of Year of Yes Yes. The chapter is called There's rank Athlete in All of Us, and it's about golf. Why was it so important for you to have a whole chapter about golf? You know what? It might be the longest chapter too. So when I went to, you know, write new chapters and add new chapters, it was really clear to me that the thing that had changed my life the most, the yes that has changed my life the most, one of them, is golf. Wow. To actually go from being somebody who I couldn't even I didn't even watch golf on television no somebody who now loves golf, watches golf, watches all women's sports. It's exciting. Yeah. And it was a big change.

Walk and talk interview segment | Viral Hooks