@merit
TikTok · Yap
@merit “Some art is meant to be shared” — We couldn’t agree more. @Whitney Leavitt The Sale is now live — 20% off everything, 32% off sets, and get a free Shade Slick Gelée with every order (very limited quantities available). Ends Dec. 01. meritbeauty.com #GRWM #Whitney #DWTS #Freestyle
Performance
Video #15298 · Yap
[01]
The creator applies makeup while recounting the story of her elimination from "Dancing with the Stars." She explains that she and her partner had an exciting idea for a freestyle dance they couldn't perform due to being eliminated. She then reveals that Alex Cooper and ABC arranged for them to create and perform the dance anyway, despite the tight timeline, and concludes by sharing a quote about how some art is meant to be shared.
[02]
[03]
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334KGRWM sharing behind-the-scenes story@merit · Q&A Response
2.9M1.8×Creator's problem leads to product@petajanebeauty · Origin Story
1.2M34.6×Getting ready with skincare and stories@abigailcanfieldd · Get Ready With Me
376.6K18.7×GRWM breakup storytime monologue@sarahhguerra_ · Storytime
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2.5M2×Dramatic makeup transformation reveal video@brittlestoppppppppp · Before/After Transformation
822.8K3×Getting ready montage and reveal@itskatesteinberg · Before/After Transformation
148.7K10.6×Fast-paced get ready with me@alliehorta · Tutorial / How To
1.3M5.4×Creator skips before for reveal@annaxsitar · Fourth Wall Break
1.3M1×Makeup glow up reveal video@mikaylanogueira · Before/After Transformation
2.3M22.4×Audio synced makeup transformation reveal@alishamarie · Before/After Transformation[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
Whitney on that final freestyle performance
Verbal hook · 50%
Before Mark and I got eliminated, we had this idea for a freestyle that we were really passionate, really excited about.
Visual hook · 5%
The creator is actively applying a makeup product from a gold tube onto the back of her hand, creating immediate movement and product focus in a close-up shot.
[06]
Steal this for your own video
Before and I , we had this that we were really passionate about.
[07]
The promise the opener makes, and how the video pays it back
Hook
The narrative begins by referencing a publicly known moment of failure or setback, immediately creating curiosity about a 'what if' scenario.
Payoff
The story concludes not with the outcome of the challenge, but with the profound lesson learned, reframing the entire experience as a meaningful journey.
[08]
The structural pattern this video runs on
Framework
The Second Chance Saga
A personal anecdote is framed as a casual, intimate story (like a GRWM), detailing a moment of professional disappointment that was unexpectedly reversed by an external force, leading to a high-stakes challenge and a meaningful thematic resolution.
The Lost Dream
Establishes the initial high stakes and emotional investment in a project or goal that was seemingly lost due to a setback.
The Crushing Defeat
Confirms the failure and establishes the emotional low point, making the subsequent reversal more impactful.
The Unexpected Savior
Introduces an external person or event that suddenly and unexpectedly reverses the negative outcome, injecting new hope into the narrative.
The New Obstacle
Reintroduces conflict by revealing a new, time-sensitive, or high-pressure challenge associated with the second chance, maintaining narrative tension.
The Thematic Revelation
Shifts the story's focus from the logistical challenge to the deeper meaning or 'why' behind the effort, often through a key piece of dialogue or an insight.
The Universal Payoff
Concludes the story by connecting the personal experience to a universal theme or message, providing an emotionally satisfying resolution.
“Some art is meant to be shared” — We couldn’t agree more. @Whitney Leavitt The Sale is now live — 20% off everything, 32% off sets, and get a free Shade Slick Gelée with every order (very limited quantities available). Ends Dec. 01. meritbeauty.com #GRWM #Whitney #DWTS #Freestyle
contextual · throughout
Whitney on that final freestyle performance
Before Mark and I got eliminated, we had this idea for a freestyle that we worse really passionate, really excited about. So, obviously, when we got eliminated, we were really bummed. But then the Alex Cooper called and told us that her and ABC wanted to make this freestyle happen. I'm not gonna lie. Mark and I were a little bit overwhelmed because we only had two, two and a half days to put this whole production together. After we got eliminated, we didn't think that tier going to be able to share this with the world. Everything just kind of organically happened, and he said something that really resonated with me, and he said that I think just some art is meant to be shared. It's bigger than us, and that's what this piece felt like to the both of us.