Viral Hooks
Trending short videosStorytelling while applying makeup
M

@merit

TikTok · Yap

@merit @Whitney Leavitt talks about @Dancing with the Stars #DWTS, that final freestyle performance, and what’s next — all while getting ready in just five minutes. Whitney wears — Great Skin Instant Glow Serum The Minimalist in Cream Bronze Balm in Clay Flush Balm in Cheeky Day Glow in Cava Brow 1980 in Light Brown Clean Lash in Perfect Black Signature Lip Liner in Coupé Shade Slick in Mapleton The Sale is now live — 20% off everything, 32% off sets, and get our limited edition Card Case free with every order. Ends Dec. 01. meritbeauty.com #GRWM #DWTS #CallHerDaddy #BlackFriday

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The edit1 shot · 1 text
Shots Text2:07

Performance

Views
606.4K
Likes
32.6K
Comments
427
Engagement
5.5%
Length · 28 Nov 2025
2:07

Video #15299 · Yap

Storytelling while applying makeupfrom @merit

[01]

Overview

The creator, Whitney Leavitt, performs a full makeup routine while recounting her experience on 'Dancing with the Stars.' She discusses the finale, shares the backstory of a freestyle dance she performed after being eliminated, and explains the emotional significance of the performance. Interspersed with her story, she provides mini-tutorials on how she applies her blush and a specific lip combination, before concluding by announcing her future career plans, including her first movie role and a hint about a project in New York.

[02]

Simple outline

  1. 1Hook with a promise
  2. 2Share a setback
  3. 3Reveal a surprise twist
  4. 4Detail the emotional peak
  5. 5Announce future plans

[03]

Related videos

[04]

Classification

Format
Concepts
Pope In The Pool MultitaskVulnerable MonologueGet Ready With Me
Elements
Jump CutText Overlay

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 45%

A lot has happened these past couple days. Let's talk about it.

Visual hook · 55%

Creator holds a gold and glass serum bottle and dispenses the product onto the back of her hand, signaling the start of a makeup routine.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

An immediate, direct-to-camera statement that creates an information gap and promises a story is about to be told.

Payoff

A two-part resolution that first answers the audience's implicit question of 'What's next?' with a major announcement, followed by a cryptic final tease that leaves them with lingering curiosity.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The GRWM Confessional

A dual-narrative structure where a continuous, personal story is told while performing a parallel, routine activity. The physical action provides pacing and visual interest, while the story provides emotional engagement and insider information.

  1. 1

    The Context Setter

    Establishes the general setting and emotional backdrop for the story, grounding the viewer in a recent, significant event.

  2. 2

    The Lost Opportunity

    Introduces the central conflict or setback, creating a sense of disappointment and raising the stakes by revealing what was lost.

  3. 3

    The Surprise Intervention

    A dramatic plot twist where an external force unexpectedly reverses the negative outcome, creating a new path forward.

  4. 4

    The High-Stakes Challenge

    Introduces a new obstacle associated with the new opportunity, maintaining narrative tension and demonstrating the difficulty of the task.

  5. 5

    The Artistic Justification

    Elevates the story by providing a deeper, philosophical, or emotional reason for overcoming the challenge, giving the narrative a meaningful purpose.

  6. 6

    The Practical Interlude

    Briefly pauses the primary narrative to deliver a piece of practical, topic-specific advice related to the physical action being performed, reinforcing the format's dual value.

  7. 7

    The Creative Deep Dive

    Provides a specific, 'behind-the-scenes' detail about the creative process, offering insider information that makes the viewer feel privy to exclusive knowledge.

  8. 8

    The Emotional Climax

    Highlights the single most meaningful moment of the experience, guiding the audience's emotional interpretation and creating a shared feeling.

Themes

  • Vulnerability
  • Perseverance
  • Career development
  • Storytelling

Techniques

  • Direct-to-camera address
  • Personal anecdote
  • Product demonstration

Trends

  • Get Ready With Me (GRWM)
  • Long-form storytelling

Post caption

@Whitney Leavitt talks about @Dancing with the Stars #DWTS, that final freestyle performance, and what’s next — all while getting ready in just five minutes. Whitney wears — Great Skin Instant Glow Serum The Minimalist in Cream Bronze Balm in Clay Flush Balm in Cheeky Day Glow in Cava Brow 1980 in Light Brown Clean Lash in Perfect Black Signature Lip Liner in Coupé Shade Slick in Mapleton The Sale is now live — 20% off everything, 32% off sets, and get our limited edition Card Case free with every order. Ends Dec. 01. meritbeauty.com #GRWM #DWTS #CallHerDaddy #BlackFriday

Text overlays

  • contextual · throughout

    Get ready with Whitney Leavitt

Transcript

A lot has happened these past couple days. Let's talk about it. I cannot stop thinking about the Dancing with the Stars finale. Every single finalist performed with so much heart, so much energy. Like, it was such a beautiful night. I was so grateful to just even be in the ballroom. Before Mark and I got eliminated, we had this idea for a freestyle that we worse really passionate, really excited about. No, obviously, when we got eliminated, we were really bummed. But then the Alex Cooper called and told us that her and ABC wanted to make this freestyle happen. I'm not gonna lie. Mark and I were a little bit overwhelmed because we only had two, two and a half days to put this whole production together. After we got eliminated, we didn't think that tier going to be able to share this with the world. Everything just kind of organically happened, and he said something that really resonated with me, and he said that I think just some art is meant to be shared. It's bigger than us, and that's what this piece felt like to the both of us. Some people think that I apply my blush very weirdly, but I learned this from professional makeup artists. I'll put the blush on the top of my hand because you're supposed to warm up the product, and then I don't wipe. I just dab. This is Merit's Flush Balm in the color cheeky. It is so beautiful. There was so much going into making that mashup of a song. Rank is such a talented musician. When he said he wanted to combine Frank Sinatra my way to the secret lives of Mormon Wives theme song, I was like, you are crazy, but it worked. My absolute favorite part in that freestyle was when Rank and I go to the mirror, we put on our lipstick, we wipe it off, like, it just it felt so good performing. It was amazing choreography, and I hope you feel something when you watch that part. I just finished my liner. This is my favorite lip combo. This is the color coupe. This is the color maple tier. Just wait till you see the combo. A lot of people have been asking me, you know, what's next? I'm shooting my first movie in December. So crazy saying that out loud. And, also, maybe I'll see you in New York.